Top 20 Countries in Adult Dating by eCPM: Belgium Holds Strong in the Global Ranking!
We’re continuing our series of vertical performance insights, and this time we’re focusing on the Adult Dating niche. This time it is Belgium with an impressive $54.6 eCPM, it confidently secures a spot in the global top 3. This performance showcases Belgium’s strong user engagement and conversion potential, making it a market that affiliates shouldn’t overlook.
Italy Takes the #1 Spot in the Global TikTok Dating eCPM Ranking!
TikTok is rapidly becoming a key traffic source for dating offers. This time, Italy leads the way, taking the top position worldwide with an impressive $68.5 eCPM. This result highlights how effective the TikTok funnel is for dating in European markets.
Top 20 Countries in Adult Dating by eCPM: Israel in 5th Place!
It’s Friday — which means we have a fresh update of the eCPM ranking in the Adult Dating vertical. This week, the spotlight is on Israel, which secured the 5th position with a result of $48.9 eCPM.
This GEO definitely deserves attention: such a high score highlights the strong market potential and makes Israel a promising direction for affiliates working in the Adult Dating niche.
Top 20 Countries by eCPM in Adult Dating
Australia — $73.6 Belgium — $62.3 Canada — $59.5 Denmark — $53.9 Israel — $48.9 Croatia — $47.8 USA — $47.6 New Zealand — $47.2 Norway — $44.1 Switzerland — $42.7 United Kingdom — $41.5 Sweden — $37.1 Germany — $36.7 Slovenia — $32.4 Kazakhstan — $31.8 Finland — $30.5 Austria — $30.3 Slovakia — $29.6 Netherlands — $27.1 Spain — $25.9
TOP-20 by eCPM in Adult Games: Austria Takes Second Place
Our weekly eCPM report brings new leaders that haven’t appeared in the rankings for a while. Austria, with $70.3, secures an impressive 2nd place in the Adult Games vertical.
TOP-20 Countries by eCPM (Adult Games):
New Zealand — $79.1
Austria — $70.3
Australia — $65.4
Italy — $59.8
USA — $52.6
Canada — $51.8
Belgium — $47.3
France — $45.8
Germany — $41.2
United Kingdom — $37.5
Netherlands — $36.9
Spain — $34.7
Greece — $31.8
Turkey — $29.4
Israel — $26.3
Switzerland — $24.1
Japan — $23.8
Portugal — $19.5
Poland — $16.4
Czech Republic — $13.7
Key patterns:
Localize creatives and landing pages for the Austrian market: German is the primary language, but Austria is multilingual, so testing other languages can also pay off.
Adult content is legal in Austria, as long as you comply with advertising platform policies.
Competition is lower compared to other Western GEOs, while lead value remains very high, confirmed by both eCPM levels and payouts.
The average age is around 42, meaning there’s a large, solvent adult audience.
Hello everyone! We’ve got a fresh eCPM update in iGaming. Italy takes the lead this time, ranking #1 with an impressive $186.5. This result once again proves the high level of competition on the local market and the attractiveness of this GEO for affiliates.
TOP-20 countries by eCPM (iGaming):
Italy — $186.5
Azerbaijan — $180.1
Switzerland — $126.5
Australia — $119.5
Egypt — $87.8
United Kingdom — $61.1
Netherlands — $55.8
Spain — $49.4
GCC — $38.8
Turkey — $37.8
Canada — $34.4
Germany — $33.7
USA — $32.6
Poland — $30.8
Russia — $27.7
France — $25.1
Brazil — $22.2
Austria — $22.0
Sweden — $21.1
Belgium — $19.8
Insights for affiliates:
Focus on SEO content. With virtually all forms of gambling promotion banned, the main strategy for affiliates is to create high-quality content sites.
Language localization is very important: landing pages, pre-landing pages, and advertisements must be translated into Italian, and understanding the cultural context is a big plus. For example, the number 17 is considered unlucky in Italy (like 13 in other countries) and should not be used in creative content.
There are alternative advertising formats, such as Facebook groups and communities. Content is published there in the form of advice, analytics, and discussions. Affiliates carefully embed links to their websites (SEO landing pages, casino reviews) or affiliate offers. This does not look like direct advertising, but it does drive traffic.
In this week’s eCPM ranking, the Dating vertical stands out with a focus on Facebook traffic. Here’s a quick tip for analyzing our eCPM TOPs: don’t just pay attention to the leaders. For instance, Canada took 5th place with an eCPM of $74.3 – a great example of an underrated GEO offering both high eCPM and stable conversions.
TOP-20 countries by eCPM (Dating, Facebook Only):
Australia — $92.4
Switzerland — $85.9
New Zealand — $81.8
Norway — $76.1
Canada — $74.3
Denmark — $73.9
Austria — $70.2
United States — $65.7
Germany — $62.5
Belgium — $62.4
Sweden — $59.7
United Kingdom — $45.0
Ireland — $44.5
Czech Republic — $44.4
Netherlands — $36.1
Greece — $28.7
Finland — $26.4
Spain — $23.2
Poland — $21.6
Italy — $20.3
Insights on Dating in Canada
Reels and Stories deliver the best conversion rates. Vertical videos outperform static banners and carousels in both CTR and engagement.
French-speaking audience. Canada has two official languages: French and English – so it’s important to reflect this in your creatives. When the language and visuals match the user’s language, Facebook increases the Relevance Score, which helps lower CPM and improve CPA.
Today is Friday, which means it’s time for the latest eCPM ratings. In first place is the Cams/Webcam vertical: the US is confidently leading with a result of $79.1. Despite laws and restrictions, interest in live adult content is not declining, but only growing.
TOP-20 countries by eCPM (Cams):
United States — $79.1
Czech Republic — $68.3
Switzerland — $67.4
Germany — $63.9
Israel — $58.1
Slovakia — $56.2
Australia — $49.6
Belarus — $47.1
Belgium — $42.3
France — $39.6
United Kingdom — $35.7
Greece — $32.8
Turkey — $29.6
Italy — $27.5
Poland — $23.1
Sweden — $19.4
Russia — $17.6
Ireland — $14.9
Canada — $12.7
Portugal — $11.4
Insights for affiliates:
Age Verification: Certain states (Utah, Texas, Louisiana, etc.) require ID to access content, and any verification reduces conversion rates, so keep that in mind.
Benefit triggers: In the US, free registration, bonus tokens for newbies, a few free minutes in chat, or discounts on the first private chat work well. Similar C2A can be and should be used in creatives.
Push traffic has been proven to deliver the best results for the cams vertical. Small native notifications appear as personal messages on the user’s device and attract attention without the banner ads’ aggressiveness.
It is very important for the US that all content is written in correct English. Any errors or inaccuracies in translation instantly reduce conversion and trust.
Australia — $64.2
Canada — $56.5
Belgium — $54.6
Slovenia — $487
Malta — $46.5
Denmark — $43.4
United Kingdom — $42.9
Switzerland — $40.8
Norway — $39.2
Croatia — $36.7
New Zealand — $36.1
Luxembourg — $35.4
USA — $33.8
Austria — $31.3
Germany — $30.2
Iceland — $29.4
Georgia — $27.5
Kazakhstan — $25.9
Israel — $24.6
Sweden — $23.8
Serbia — $64.6
Greece — $37.2
Turkey — $27.4
Poland — $25.2
Hungary — $25.2
Netherlands — $22.9
Spain — $21.3
Ukraine — $21.2
Slovakia — $17.1
Portugal — $16.8
Finland — $30.5
Romania — $46.9
Czech Republic — $43.2
France — $16.1
Ireland — $15.4
Japan — $23.8
Azerbaijan — $180.1
Egypt — $87.8
GCC — $38.8
Russia — $27.7
Brazil — $22.2
Belarus — $47.1