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Top 20 Countries in Adult Dating by eCPM: Belgium Holds Strong in the Global Ranking!​

We’re continuing our series of vertical performance insights, and this time we’re focusing on the Adult Dating niche. This time it is Belgium with an impressive $54.6 eCPM, it confidently secures a spot in the global top 3. This performance showcases Belgium’s strong user engagement and conversion potential, making it a market that affiliates shouldn’t overlook.

Top 20 Countries by eCPM:​

  1. 🇦🇺 Australia — $64.2
  2. 🇨🇦 Canada — $56.5
  3. 🇧🇪 Belgium — $54.6
  4. 🇸🇮 Slovenia — $487
  5. 🇲🇹 Malta — $46.5
  6. 🇩🇰 Denmark — $43.4
  7. 🇬🇧 United Kingdom — $42.9
  8. 🇨🇭 Switzerland — $40.8
  9. 🇳🇴 Norway — $39.2
  10. 🇭🇷 Croatia — $36.7
  11. 🇳🇿 New Zealand — $36.1
  12. 🇱🇺 Luxembourg — $35.4
  13. 🇺🇸 USA — $33.8
  14. 🇦🇹 Austria — $31.3
  15. 🇩🇪 Germany — $30.2
  16. 🇮🇸 Iceland — $29.4
  17. 🇬🇪 Georgia — $27.5
  18. 🇰🇿 Kazakhstan — $25.9
  19. 🇮🇱 Israel — $24.6
  20. 🇸🇪 Sweden — $23.8
 


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Italy Takes the #1 Spot in the Global TikTok Dating eCPM Ranking! 🇮🇹

TikTok is rapidly becoming a key traffic source for dating offers. This time, Italy leads the way, taking the top position worldwide with an impressive $68.5 eCPM. This result highlights how effective the TikTok funnel is for dating in European markets.

Top 20 Countries in TikTok Dating by eCPM:​

  1. 🇮🇹 Italy — $68.5
  2. 🇩🇪 Germany — $65.2
  3. 🇷🇸 Serbia — $64.6
  4. 🇧🇪 Belgium — $63.1
  5. 🇺🇸 USA — $56.6
  6. 🇦🇹 Austria — $41.4
  7. 🇬🇧 United Kingdom — $40.3
  8. 🇬🇷 Greece — $37.2
  9. 🇨🇦 Canada — $33.3
  10. 🇹🇷 Turkey — $27.4
  11. 🇩🇰 Denmark — $25.2
  12. 🇵🇱 Poland — $25.2
  13. 🇭🇺 Hungary — $25.2
  14. 🇳🇱 Netherlands — $22.9
  15. 🇪🇸 Spain — $21.3
  16. 🇺🇦 Ukraine — $21.2
  17. 🇳🇿 New Zealand — $18.2
  18. 🇸🇰 Slovakia — $17.1
  19. 🇵🇹 Portugal — $16.8
  20. 🇦🇺 Australia — $16.5
 
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Top 20 Countries in Adult Dating by eCPM: Israel in 5th Place!​

It’s Friday — which means we have a fresh update of the eCPM ranking in the Adult Dating vertical. This week, the spotlight is on Israel, which secured the 5th position with a result of $48.9 eCPM.

This GEO definitely deserves attention: such a high score highlights the strong market potential and makes Israel a promising direction for affiliates working in the Adult Dating niche.

Top 20 Countries by eCPM in Adult Dating​

🇦🇺 Australia — $73.6
🇧🇪 Belgium — $62.3
🇨🇦 Canada — $59.5
🇩🇰 Denmark — $53.9
🇮🇱 Israel — $48.9
🇭🇷 Croatia — $47.8
🇺🇸 USA — $47.6
🇳🇿 New Zealand — $47.2
🇳🇴 Norway — $44.1
🇨🇭 Switzerland — $42.7
🇬🇧 United Kingdom — $41.5
🇸🇪 Sweden — $37.1
🇩🇪 Germany — $36.7
🇸🇮 Slovenia — $32.4
🇰🇿 Kazakhstan — $31.8
🇫🇮 Finland — $30.5
🇦🇹 Austria — $30.3
🇸🇰 Slovakia — $29.6
🇳🇱 Netherlands — $27.1
🇪🇸 Spain — $25.9
 

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TOP-20 eCPM in the Cams Vertical: USA Takes the Lead​

In our weekly eCPM digest, this time we’re focusing on the Cams vertical (webcam). The United States tops the ranking with an impressive $74.5 eCPM.

Top-20 Countries by eCPM in the Cams Vertical​

  1. 🇺🇸 USA — $74.5
  2. 🇮🇱 Israel — $73.1
  3. 🇸🇪 Sweden — $62.9
  4. 🇸🇰 Slovakia — $57.4
  5. 🇩🇪 Germany — $51.8
  6. 🇦🇺 Australia — $50.3
  7. 🇷🇴 Romania — $46.9
  8. 🇨🇿 Czech Republic — $43.2
  9. 🇮🇹 Italy — $37.7
  10. 🇵🇱 Poland — $35.4
  11. 🇨🇭 Switzerland — $26.1
  12. 🇧🇪 Belgium — $24.8
  13. 🇩🇰 Denmark — $22.5
  14. 🇳🇱 Netherlands — $21.3
  15. 🇭🇷 Croatia — $20.9
  16. 🇪🇸 Spain — $19.2
  17. 🇬🇧 United Kingdom — $18.7
  18. 🇫🇷 France — $16.1
  19. 🇬🇷 Greece — $15.6
  20. 🇮🇪 Ireland — $15.4

Insights:​

  1. Mobile traffic dominates, especially on iOS.
  2. Major cities (NY, LA, Chicago) come with higher bids, but also higher ARPU.
  3. CPM and CPC are higher than in most GEOs, but user LTV offsets the costs.
  4. Time difference of up to 8–9 hours between coasts in the US, keep this in mind when launching campaigns.
 
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TOP-20 by eCPM in Adult Games: Austria Takes Second Place

Our weekly eCPM report brings new leaders that haven’t appeared in the rankings for a while. Austria, with $70.3, secures an impressive 2nd place in the Adult Games vertical.

TOP-20 Countries by eCPM (Adult Games):

  1. 🇳🇿 New Zealand — $79.1
  2. 🇦🇹 Austria — $70.3
  3. 🇦🇺 Australia — $65.4
  4. 🇮🇹 Italy — $59.8
  5. 🇺🇸 USA — $52.6
  6. 🇨🇦 Canada — $51.8
  7. 🇧🇪 Belgium — $47.3
  8. 🇫🇷 France — $45.8
  9. 🇩🇪 Germany — $41.2
  10. 🇬🇧 United Kingdom — $37.5
  11. 🇳🇱 Netherlands — $36.9
  12. 🇪🇸 Spain — $34.7
  13. 🇬🇷 Greece — $31.8
  14. 🇹🇷 Turkey — $29.4
  15. 🇮🇱 Israel — $26.3
  16. 🇨🇭 Switzerland — $24.1
  17. 🇯🇵 Japan — $23.8
  18. 🇵🇹 Portugal — $19.5
  19. 🇵🇱 Poland — $16.4
  20. 🇨🇿 Czech Republic — $13.7
Key patterns:
  • Localize creatives and landing pages for the Austrian market: German is the primary language, but Austria is multilingual, so testing other languages can also pay off.
  • Adult content is legal in Austria, as long as you comply with advertising platform policies.
  • Competition is lower compared to other Western GEOs, while lead value remains very high, confirmed by both eCPM levels and payouts.
  • The average age is around 42, meaning there’s a large, solvent adult audience.
 

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The last Friday of September means it’s time for our weekly eCPM digest. This week, Australia tops the ranking with $67.9.

TOP-20 countries by eCPM (Adult Dating):​

  1. 🇦🇺 Australia — $67.9
  2. 🇳🇿 New Zealand — $58.5
  3. 🇩🇰 Denmark — $54.2
  4. 🇸🇮 Slovenia — $53.6
  5. 🇧🇪 Belgium — $49.8
  6. 🇬🇧 United Kingdom — $48.3
  7. 🇨🇭 Switzerland — $46.9
  8. 🇨🇦 Canada — $44.7
  9. 🇺🇸 USA — $44.2
  10. 🇮🇱 Israel — $42.8
  11. 🇫🇮 Finland — $39.5
  12. 🇳🇴 Norway — $36.4
  13. 🇩🇪 Germany — $33.5
  14. 🇦🇹 Austria — $31.1
  15. 🇭🇷 Croatia — $28.3
  16. 🇱🇺 Luxembourg — $25.7
  17. 🇸🇪 Sweden — $23.2
  18. 🇳🇱 Netherlands — $21.9
  19. 🇮🇪 Ireland — $20.4
  20. 🇰🇿 Kazakhstan — $19.6

Insights for affiliates:​

  • Spring in Australia runs from September to November, and dating activity spikes during this period. It’s the perfect time to boost up your campaigns.
  • Australia’s time zone is 6–8 hours ahead of Europe, so keep this in mind when scheduling campaign launches.
  • New Zealand ranks second. If Australia isn’t the right fit for your targeting, New Zealand can be a strong alternative.