Losing money on Azoogle ringtone offers

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bigbyte

bigbyte

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Oct 22, 2006
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I have been experimenting with the ringtone offers from Azoogleads.com. Got $250-$300 in expenses on Google Adwords and about $100 on income from Azoogleads. Would like to get some input where to make changes to improve my click-throughs and conversions.

1) Got tons (500+) of clicks on my Google Ads but almost no click-thrus to the actual offer

Proposed Change: Create custom landing pages based on artist

2) Most of the clicks came from the content network.

Proposed change: change campaigns to only be shown on search - not content

3) Some of my generic keyword lists seem to work pretty well - ringtone related clicks are around $0.17.

Plan: get more artist related keywords for search network

Anyway - what am I missing here? My new landing pages look pretty slick and can compete with others out there. Got they "keypad" with the carriers embedded in a design with the artist pictures as an example.

My biggest problem seems to be low number of impressions on the search network. How can I improve there?

Thanks.

Chris
 


Step 1) Turn off the content network completely.

Step 2) Fire up the scraper and grab artists / song titles for the last 5 years.
 
Thanks. I put in more hours of work on that side of the game then. Do subdomains with the artist's name convert better at all? My domain is pretty short and has the word "ringtones" in it (it's a dot com). The landing pages are dedicated to each artist. Subdomains? Yes? No? Maybe? Or testing?

Chris
 
soz. i never done PPC but lets say i have a list of 10k song titles.

isnt it a hassle to put in 10k different ads? i dunno im new to adwords, is there a way to make it wildcard?
 
bigbyte said:
Anyway - what am I missing here? My new landing pages look pretty slick and can compete with others out there. Got they "keypad" with the carriers embedded in a design with the artist pictures as an example.
Click to expand...

My account manager told me that you werent allowed to have artist pictures on landing pages. They probobly wouldnt find out, but just letting you know
 
Sitemaker said:
soz. i never done PPC but lets say i have a list of 10k song titles.

isnt it a hassle to put in 10k different ads? i dunno im new to adwords, is there a way to make it wildcard?
Click to expand...

use the google adwords api or adswords editor with some excel. Scrape together some pages or dynamic urls or something so you have a higher quality score.

BINGO. DONE.
 
GOD DAMN FEEDBUZZARD you a rocket scientist or something? that was the best post I have ever seen on any webmaster forum ever!

fuckin waiste of a post! unless you have something else to add?
 
I keep hearing/reading that you need to target as tightly as possible so I would imagine your idea to create seperate landing pages would be a good idea.
 
Now I am back after a lot of testing and creating more keywords geared towards search only. I guess I need more help.

1) I removed content search and as expected impressions, clicks, and cost went down dramatically.

2) Build new landing pages around 2 artists (for now)

3) I generated about 30K keywords - spread out across several campaigns. I have been concentrating on 2 artists to keep this managable as well as for learning this better.

I used name variations of the artists names to cover all common misspellings. I used song titles and album titles. I created phrases out of those + combined them with common ringtone spellings. I used wordtracker, the Overture inventory tool and keyworddiscovery.com to add popular search terms.

My biggest problem is to get impressions. My bids are high enough. My keywords apparently still suck. I reach less than 10K impressions per day with around 10 clicks.

What am I doing wrong? How can I increase the impressions? Any help would be appreciated.

Bonus question: If I use exact match and phrases - does it make sense to use them together or rather concentrate on either one?

Chris
 
bigbyte said:
My biggest problem is to get impressions. My bids are high enough. My keywords apparently still suck. I reach less than 10K impressions per day with around 10 clicks.

What am I doing wrong? How can I increase the impressions? Any help would be appreciated.

Chris
Click to expand...

I don't think your biggest problem is impressions, it appears to CTR. With 10k impressions you should have ~300 clicks, if you're doing search network only.

If 10k people searched for your terms (they were looking for exactly what you're selling) and saw your ad but only 10 clicked? My guess would be bad ad copy. Like seriously bad. Like "click here for HIV, guaranteed!"
 
10K is for broad match and phrases combined.

Anyway - for the ad copy I am using stuff like this:

Artist Name Ringtones
Great Artist Name Ringtones
Affordable. Fun. A must have.
URL

Or

Artist Name Ringtones
Artist Names ringtones - Cheap & Fun
Bonus Ringtones. Instant Access.

Or

Cool & Cheap Ringtones
Buy now. Get 10 Bonus Songs.
No contract. No credit card needed.

I also used some other variations, but the ones here got quite a few clicks over one week (partially from content network initially).

But coming back to the traffic. Is 10K impressions what I have to expect in a 24 hour period for 30K keywords that are broad match and phrases?

Chris
 
The ads aren't bad.

If I were in your shoes, I wouldn't worry about impressions. It doesn't really matter how many times G shows your ad. All you care about is traffic. So how do you increase clicks? I'd go strictly phrase match. People have specific things they want and are searching for and you want a laser guided ad sitting at the top of the list. Specific need, specific ad. People searching for "gym shorts" are not going to click you "get shorty ringtone" ad. I'd dump broad match.

Now how do you get more clicks? Expand your target outside of 2 artists. I know you want to cover every freaking possibility and misspelling of these two artists and song titles but the reality is that the ringtone keyword space is so freaking large that you can easily come up with 100,000 keywords without a single mispelling. Once you get a broad area covered you can look at your clicks and see what categories are really getting some traffic, THEN go in and fire up misspellit and get all variable for a category you already know is hot for you.
 
That depends on. Even in saturated markets it is possible to get market share. It just becomes harder to get into that market and to find a small niche or gap.

For me this is not only to create some extra income, but to learn and then use that knowledge to expand to less crowded areas. Nobody said it would be easy and I am not afraid of dumping $1K into this to gain the skills and knowledge I need.

Chris
 
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