Like math? You better learn to.

Which option?

  • Option A

    Votes: 230 24.1%
  • Option B

    Votes: 409 42.9%
  • Option C

    Votes: 122 12.8%
  • Just tell me, I'm too stupid to figure it out.

    Votes: 192 20.1%

  • Total voters
    953
I've just started looking at PPC and was trying to develop a spreadsheet that would work for me. I've seen some spreadsheets that would challenge Einstein, so this one here is a breath of fresh air. Its a great start because its simple and straight to the point. Thanks!
 


Just had a quick look at the spreadsheet and it looks great. Simple, structured, easy to understand. I used to hate math in school, but then started dabling with currency trading and boy did excel become dear to me :) Thanks very much!
 
Option A: $1000 on $500 spend = 200% ROI

Option B: $80 on $20 spend = 400% ROI

Option C: $800 on $350 spend = 229% ROI

BTW, math is awesome, stats specifically :D

This may be a dumb question, but I thought when calculating ROI, shouldn't it be profit/investment? I see here you are using revenue/investment. I guess my main question would be is 0% ROI breaking even or is 100% is breaking even?
 
Provided that anyone still reads this, I have a question - how do you verify that the CTR is correct? I mean, what if you have a completely different demographic/banner than the last advertiser?
 
According how you state this exercise, and assuming that 1,000,000 impressions will cost you about $350 with let's say 0.25% of clicks and getting a 4% conversion, that is 100 "sales" x $20 $2,000

I think is the best option is C, with a killer banner.
 
Print adds $9000 = 6 phone calls 4 sales $15000 gross 7 net = don't quit the day job

CPC = $1.70 = WTF I hate google so much I had to buy a few shares

SEO = 2nd year in after quitting the day job making more and working.... in sweats scratching my balls until I feel like going outside

That is the math I bet most of you are doing...

Thanks for the spreed sheet I like the 9900% ROI it came with on pops!
 
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This math is so stressful to take it in head. However, when it's time for the real money then I can do maths well. This post helped me to figure out that I am in the right direction. Thank you very much! :) :)