My wordtracker e-mail I got today had a link that suprised me, one of those "make $100,000 in a month things." I wasn't expecting it, plus it had a video so I checked it out. (you can watch it here, its actually got some good stuff in it http://www.convertlinks.com/whitehatseo )
So, the video has this guy with a wedding favors site on it. Deja vu, I had listened in to some conference call over a year and a half ago. I am pretty sure its the same guy, couldn't remember the name, I did remember "wedding favors."
What makes this so interesting? Well, in the video he shows his companies earnings, month by month plus talks about optimizing the site. One interesting example is they stuck a "hackersafe" button on top of their page and it increased conversions. Blah blah, they also talk about how all the other wedding favor sites make these "optimization" changes the day after they do.
Ok, so whats the trick here? His site is a -wholesale- product site. All of the other wedding favor sites are buying the products from him, and by showing all these optimization tips it increases his bottom line overall.
This is the strategy:
- Identify a market that is weak in both SEO & marketing
- Create a wholesale ecommerce site for that market
- Constantly participate in case studies, articles, video tutorials, programs, etc. By being very open you turn in to a "go to" person. You want every other site owner in the market to know who you are. Additionly, by making your earnings public you will attract a lot of people trying to startup a site; they will buy inventory from you. Even if they go out of business in a month, you've made your profit.
So, the video has this guy with a wedding favors site on it. Deja vu, I had listened in to some conference call over a year and a half ago. I am pretty sure its the same guy, couldn't remember the name, I did remember "wedding favors."
What makes this so interesting? Well, in the video he shows his companies earnings, month by month plus talks about optimizing the site. One interesting example is they stuck a "hackersafe" button on top of their page and it increased conversions. Blah blah, they also talk about how all the other wedding favor sites make these "optimization" changes the day after they do.
Ok, so whats the trick here? His site is a -wholesale- product site. All of the other wedding favor sites are buying the products from him, and by showing all these optimization tips it increases his bottom line overall.
This is the strategy:
- Identify a market that is weak in both SEO & marketing
- Create a wholesale ecommerce site for that market
- Constantly participate in case studies, articles, video tutorials, programs, etc. By being very open you turn in to a "go to" person. You want every other site owner in the market to know who you are. Additionly, by making your earnings public you will attract a lot of people trying to startup a site; they will buy inventory from you. Even if they go out of business in a month, you've made your profit.
