"Create very engaging, high quality content and let people link to you naturally. Contact other site owners and offer guest posts. Create viral content to get viral traffic. Share on your popular Instagram, Pinterst account which were grown organically to get some of that organic traffic to your site. Try to create high quality inforgraphic made by a graphic designer and share it on site like LInkedin to get traffic. All these traffic source will tell friendly Google to push your site up through the ranks. Don't forget friendly schema tags" <- white hat SEO 101 which people say is the best way to play by Google rules and avoiding penalties