Got a couple new orders today. Thank you! Just waiting on some follow-up info and I'll get started. In my last post I showed a Before and After comparison of a Twitter Timeline. Here's an example of how I improve the quality of Twitter Followers.
Again, Here's a pretty typical Before Twitter Follower profile. You've got a bunch of fake followers. This is just a slice of what I'm dealing with. This is a very savvy client, who does well building brands and making money online. So, this isn't a dig. It's just a common strategy- people buy some fake followers or some "follow back" packages and get a base. People like to see numbers. Understood.
One of the things I do is work to get the real followers coming in, and I focus on niche-related and/or local audience. For example, let's say your client is a Dry Cleaner in Houston, TX. I'll get you a combination of niche-relevant follows (dry cleaners in other markets, cleaning tips sites, clothing care, maybe house cleaning and decorating, fashion, things that are a little more broad but with overlapping interests) and local residents and newsmakers/prominent people. You usually get the prominent local people first and then that association helps get more regular people (customers. So, we're talking other local business owners, news anchors, Texans cheerleaders, etc.Then through that combination you feed and share content that is useful to your audience and then relevant to your business. It won't be all ads with your dry cleaning coupons. Maybe tonight I tweet about the Christmas Tree lighting in the park downtown or the guy who pulled the drowning kid out of the lake. I'll RT a bulletin from the city department of (whatever). That sort of stuff. Often dry, but still relevant, and other times more engaging.
To give an example, I've run social media for a shopping mall in Ontario, Canada (typical mall, has anchor stores, restaurants, local chains, etc). I've never stepped foot in Canada, and I've never seen 80% of their stores. But I run their social media as if I am sitting in their city. I talk about local happenings, my buddy who runs the Chinese restaurant, what Bill's doing at the barber shop, etc. Hey, it looks we have a bad lightning storm coming through in 15 minutes. Anyone else go to that concert last night? And so on. I get emails that say "WOW. How do you know what's going on Up Here?"
Now, of course, you aren't stupid. You know how to use Google, and could find out anything you need to. I do the work, though. Good Luck getting some VA to give a shit about any of that.
Of course, when dealing with webmasters here, not all clients (or my clients' clients) are going to have web sites or firms that are "local" and conduct business offline. Many of you (and many of my clients) are online brands and affiliate sites. So In that case I focus more on the niche/industry, getting fans and prominent people/brands in those niches. This example I'm showing is for an online brand, not a local service business.
So Here you have just a random cut of 10 followers, and they are pretty typical of the followers I get while working on the account. When you have 1000s of followers and are pretty active, you will get random spam accounts from time to time, but typically it's all real, niche-related followers.
Here, you can see a couple Brands following, a couple verified accounts, all real people. Some of the real people are not too selective about following, but they are all relevant to the niche and provide useful tweets with a minimum of spam. This means I can build interactions with these people, share useful content, get them to share it with their followers, and engage me in conversation.
Anyone can load up some scheduling tools and make some semi-relevant posts with basic English, or copy and post articles from your site. There are a lot of interaction tools that can be automated as well. I'm not selling that.
My goal is to provide the full Social Media Management Experience. When I am working on your social media accounts, it is like you have another member of your team who cares about your brand and reputation, and will go the extra mile to make your social media profiles Come Alive- not just look like they "aren't dead" (as many customers of low-quality services describe it).
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