Here is a desktop WP while you guys wait.
first off fuck you....
though I wouldn't say that to your tall Sasquatch face. For getting a wife that hot.
Honestly the route you are going. I do not see why you wouldn't hire an SEO Company or make a department to work on the site. You are putting up big bucks for promotion and need to sink some of that into it.
Start using the facebook advertising platform to spread the word. Target the interests, area and shit.
Indiana, as the state, and then male. I wouldn't get to far into the targeting because you will have an extremely low target audience. (also try myspace).
You have more of an interest in what I would call branding. Which most people here could really give a fuck about. We look for ROI and conversions. Though you should pay some attention to things like this. It should not be your main concern.
The site is nice but lacks from initial look any SEO at all. You need to get backlinks. Build articles on the topics you are targeting.
Another good idea would be using Adwords and targeting well there again state indiana. Things like that.
I don't think any of this would work without you actually hiring someone to do it. Like I said you are not or should not be really worried about getting a return on your investment or a positive ROI as you should at branding yourself to people.
You do not need a shit load to get things going. I could help if you want. Not sure how much I could.
I think it is kinda cool you coming here. If you are that site.