Don't use your real name and/ or photo on the sales page. Visitors don't buy from people with Islamic/ black/ other ethnicity sounding names and pictures.
For example, would you buy something on the Internet from someone if you knew they were named Mohamed (Muslim) or Tyrone (black) or Rajinder (Indian)?
Of course not. We all have these built- in biases. On you sales page, put up a generic name that doesn't sound so foreign (eg. John Fisher) and if you're going to include a photo make sure it's a generic looking white guy from Europe or America.
You'll see a 10 fold increase in sales.
I'm not saying it's right or wrong, I'm just saying this is how you have to play the game to survive.
For example, would you buy something on the Internet from someone if you knew they were named Mohamed (Muslim) or Tyrone (black) or Rajinder (Indian)?
Of course not. We all have these built- in biases. On you sales page, put up a generic name that doesn't sound so foreign (eg. John Fisher) and if you're going to include a photo make sure it's a generic looking white guy from Europe or America.
You'll see a 10 fold increase in sales.
I'm not saying it's right or wrong, I'm just saying this is how you have to play the game to survive.