As a rule, Hydra does not like to get into public discussions regarding confidential issues in regards to any specific publisher. Given that the publisher involved in this thread chose to go public with his grievance, and the fact that it has raised so many questions within this community, we are breaking with this general policy rule in this instance.
The specific issue that launched this thread is one publisher’s claim that Hydra refused to pay $25K for conversions he delivered. Without getting into specific details, our testing showed the publisher in question promised consumers coupons on his site to gain traffic, sent consumers to campaigns unrelated to the offers promoted on the coupon site, and did not provide any coupons to consumers. This practice is in clear violation of Hydra’s Terms and Conditions. Our advertiser’s complaints of lead quality led us to discover this was happening. Until this point, we paid this publisher for the leads he generated. In fact, we overpaid this publisher since the leads were generated in a prohibited manner.
When the problem was discovered, there was only one week of outstanding payouts at issue with this publisher. Despite the publisher’s clear violation of our T&C’s, we offered a compromise solution. The publisher refused to compromise, and communicated that if we did not pay the full amount, he would widely publicize that Hydra didn’t pay what he claims he was owed.
Since our founding in 2003, we have consistently been fair with our publishers. Countless times we have distributed payouts on traffic delivered, for which advertisers did not pay us. As a network, we recognize that our publishers are our lifeblood and thus accommodate their wishes significantly more often than not. The fact that we pass the lion’s share of every offer’s payout to our publishers reflects that fact. However, in the case of flagrant violations by a given publisher – violations that result in our inability to collect from our advertisers – we believe we are justified in enforcing our T&C’s.
That Hydra is a leader in this market is a direct result of the fact that we support our publishers fairly, represent our advertisers in a professional manner, and provide value to both. We work hard to help grow both our publishers’ and advertisers’ business. When everyone plays by the rules, it is a win-win for everyone involved. But by the same token, when someone breaks the rules, it also hurts everyone.
We hope this communication helps replaces rumor with reality. If there remain any lingering questions specifically raised by this thread, or any issue in regard to Hydra’s practices and policies, I urge you to contact me or any one of our Affiliate Managers. They’d be happy to help.
Best,
Scott Jablow
Director, Affiliate Network