Saw some tweets during his speech (too socially awkward to attend ASW so I just watch tweets) and I don't really see how people are so amazed by this thing, I'm sure a lot of people have been doing this same thing on their own with some very basic and simple PHP.
It does nothing but place an extra step between your affiliate links that acts as a pretty simple redirector, letting you change the destination of a link without changing the first hop or contextual face of your link. Then it has little features like being able to weight certain pages over others, hey that's basic LP rotation. Then you can change where certain referrers and countries are sent to, yadda yadda, pretty basic for anyone who knows PHP. Then basically it has this "genetic code" (what?) that apparently learns how to automatically affiliate market for you 17% better than you can yourself.
Shoemoney.
