Guerrilla marketing is a term coined by Jay Conrad Levinson and refers to cheap and unusual ways of marketing your products/services. Here's a few great guerilla resources that'll probably give you atleast an idea or two...
http://www.changethis.com/ - Started by Seth Godin, this is a really incredible collection of "manifestos" written by some of the brightest minds in todays business & marketing world.
http://www.gmarketingcoach.com/weapons.htm - 100 Guerilla Marketing weapons. You're probably using some of them, but will definitely find new ones as well.
http://www.sethgodin.com/ideavirus/01-getit.html - Free marketing ebook from Seth Godin. A must read with unique ideas.
Enjoy!
http://www.changethis.com/ - Started by Seth Godin, this is a really incredible collection of "manifestos" written by some of the brightest minds in todays business & marketing world.
http://www.gmarketingcoach.com/weapons.htm - 100 Guerilla Marketing weapons. You're probably using some of them, but will definitely find new ones as well.
http://www.sethgodin.com/ideavirus/01-getit.html - Free marketing ebook from Seth Godin. A must read with unique ideas.
Enjoy!
