That's a pretty good start. Like scheme, I have subscribed to this thread and following your updates, will let you know when I feel I can chime in with something constructive.
I really appreciate the support, thanks.
10/21/11
I decided I'm going to take a stronger approach with this journal and my next campaign. Rather than trying to remain super vague, I'm going to go a bit more in-depth with every single step of my next campaign. It has gotten to the point where no matter what guide I read, what advice I hear, I feel like I'm already implementing it in some way. As I've been saying for a while now, I can't help but feel like there's just one tiny thing that I'm not doing right.
I'm going to go more in depth with my bidding strategies, split testing strategies, and general approach with this next dating offer. I'll be supporting these with screenshots of my facebook dashboard, as well as my conversion/lead display page. Knowing that people are following along with this thread, I'm hoping that it means I'll receive some wisdom/insight that may end up leading me closer to cracking this puzzle (of which I will then be eternally grateful toward whomever that is..)
So, lets begin.
Where I'm at right now:
As always, I am pursuing Facebook dating. I've tried mostly with the US and UK so far, seeing no luck in either markets. Stable CTRs .1 and above did not exist, and this was after hundreds upon hundreds of image/title/copy variations. The suggested bids were also hurting. As per someone's suggestion in this thread, and through research of my own, I've decided to move on to non-english speaking countries.
I've chosen an app install, and it is for Italy. The suggested bids are much lower than US/UK/CA/AU, and hopefully it is a less saturated market. I'm currently waiting on my creative to be approved from the advertiser, but my plan is as follows:
1.) Split up my testing by age ranges. Minimum age is 25, so I'll be going with intervals of 5. Should I go lower than 5? Seems like a solid range, although I'm tempted to go down to 3 or 4 year intervals.
2.) Split testing all my images amongst these age ranges.
3.) My bidding will go as follows: 20% above minimum suggested bid, and if the CTR is above .1, I will lower as needed.
So my first round of testing will look like this:
Age range: 25-30, 31-36, 37-42, 43-50 (I increased the range on this one a bit because its a much smaller demographic to work with.)
Amongst these age ranges, I will have the same 10-15 images tested.
Any comments/concerns from the followers of this journal will be greatly appreciated. Thanks in advance, guys.
Edit: Also to mention, I will be using CPC as opposed to CPM.