Google's Possible New SERP - NOT HAPPY

eliquid

Serpwoo.com
May 10, 2007
7,207
205
63
A/B Testing
Anyone else seen shit like this:

2lcmoeg.jpg


If this is what SERPS will come to, Im getting out of SEO.....

Looks to be Brand related and triggered on Brand right now. If true, glad I got rid of all my properties that were focused on other brand names/TMs
 


Wow. That fucking search result fills up the whole first page. I wonder if you could beat them with a massive link campaign and make them rank #2. Guess not.
 
Not sure that its a game changer really. I doubt most seo's want to rank for example "Nike" but would want to rank for "Buy Nike Shox" which doesn't throw up the full page brand results, still game on..
 
It's just brand/TM related . . . unless you have sites that rank 2nd terms like "Amazon," you should be in the clear.
 
Not sure that its a game changer really. I doubt most seo's want to rank for example "Nike" but would want to rank for "Buy Nike Shox" which doesn't throw up the full page brand results, still game on..

How do you explain my serp then, which the KW was Exmark Zero Turn Mower which is the same type of query as your Buy Nike Shox example?

Both queries have BN/TM in them and also common KWs.
 
How do you explain my serp then, which the KW was Exmark Zero Turn Mower which is the same type of query as your Buy Nike Shox example?

Both queries have BN/TM in them and also common KWs.

Navigational queries are triggered by the first word in the query. Try searching "nike" then "buy nike" same with your mower stuff, if Exmark isn't first word, it's not nav query and won't show sitelinks.