its not the method of advertising that's the problem its whats being advertised.
This.
I was explaining what I do to my Grandfather and Grandmother the other day - keep in mind that they're nearly 85 - and the first thing my Grandmother says is that it sounds like the way I advertise and what I advertise aren't the best.
...I wasn't sure what example to use to really explain my stance and just as I was about to say something my Grandfather dropped a wisdom bomb.
He said, "When I was in the army I'd get some grass [weed] and tell the guys that this stuff would get them high, get them girls, and make them have the best night of their lives. It obviously didn't live up to the full promises - but guys didn't question that the product didn't work because it got them, if they used it, a little high and they probably had a good time. How you advertise isn't the problem - not giving the product and taking their money over and over is."
Of course he doesn't really understand that the re-bill is where the money is made. But it got me thinking - and in principle he really is right. Products that have promised massive weight loss, without doing anything, have been around for years and years. Do they work? Not really. But the reality is, just like with mmo products, 50-80% of people simply won't use the products - and the ones that do, and see no results, simply figure it's not right for them.
...Very few women, or men, will actually follow through doing exactly what's told. And maybe they loose some weight - maybe they don't. If they don't they may complain but your looking at maybe 1% complaining.
Women who buy the berries know that it's too good to be true. Deep down they know it won't work - but they just hope that maybe this one thing will help them, this one thing will give them the life they've always wanted.
When they get billed the first time, whether they got the berries or not, they probably feel stupid or even embarrassed. Maybe embarrassed when their husband asks them what this big charge is for.
They get upset not because the product doesn't work - they don't expect it to. They get upset because they've been had, they've been played, and that's when they get vocal.
Look at any complaints board. Maybe 1% will say, "The product doesn't work."
...Re-bill them $70-$90 but when they want to cancel - let them. They may never buy a free trial again, but they won't bother complaining because you haven't really built a fire under them - you've just let them down.
Oh the poor middle aged housewives of America.