I think you need to embrace social media in a unique way to stand out from the crowd in the furniture arena...
For instance you could set up a twitter account and pretend to be a chair... maybe a chair in a large airport and you could tweet about all the customers that sit on you (celebrities?). ie. some guy created a twitter account that tweets (toots?) every time someone farts on a chair. Really!
Man Builds Chair That Tweets His Farts, Single-Handedly Justifies Twitter's Existence - Twitter fart chair - Gizmodo
You could also create a Facebook group all about furniture. They don't allow fake user accounts (so you couldn't create a facebook profile pretending to be a talking chair), but you could create such a page on Myspace.
Oh, and maybe you could animate a chair or a table (ie using CrazyTalk software that can make still photos look like they're talking) to create a character that answers questions about furniture, or talks about furniture, and upload the video to Youtube. ie. you use your voice to talk, enter that mp3 or wav file into CrazyTalk to animate a still photo of a chair to make it look like it's saying the words. Generate video file & upload to Youtube.
OH - and get some inbound links thru article marketing or linkbait articles on your own site. ie. "7 most famous chairs in TV history" (talking chair on Pee Wee's Playhouse, Archie Bunker's chair from "All in the Family" which is currently house at the Smithsonian Institute, etc). or "Most famous sex on table-top scenes in Hollywood" or "Top 5 most dangerous chairs in history" (1st electric chair, the chair thrown at Geraldo Rivera by the White Supremist that broke his nose, that chair a guy attached balloons to so he could fly (see: Darwin Awards), etc.
I have more great ideas, but the acid is wearing off so... yeah.