anyone?
QUESTION:
What is a good amount of Impressions to be receiving per day on facebook?
The one particular ad I am running right now ..
Day 1 - 26,565
Day 2 - 7,117
Day 3 - 0
4 clicks only.
I don't know what i might be doing wrong.
Also waiting on 2 ads for pending review going on about 10 hours now
Facebook always wants to make as much money as possible from your ads. The only way they can make money is if you get a lot of clicks. So they will give a higher priority to ads that get a lot of clicks (=higher CTR).
When you submit a new ad, Facebook doesn't know the CTR of your ad, so they will test it. They will give you a decent amount of clicks on the first day. From this, they will calculate your CTR. If it's high enough, they will continue displaying ads. Until eventually, your CTR is too low.
Of course your bid is important too. The higher that is, the more they will make. But if you don't get clicks, it doesn't matter.
So you should either increase your bids or your CTR.
Here are some good tips for higher CTR: 5 Killer Tips for Facebook Ad Ownage | NickyCakes.com