Important discovery: Ad text now affects bid price. Not sure if they are using a which ads have best history ranking method like the search engines or if it's just a keyword thing. My gut feeling it's a keyword thing. Try it out. Create an ad and enter the word rolex in the headline. Bid is at 70 cents. Enter the word TAG, bid is at 60 cents, enter the word timex, bid is at 51 cents, enter the word free, bid is at 50 cents, etc.... Time to get a dictionary and blast the system to get bid prices for all keywords.