Wonder why nobody says this about G. Not crossing what you said but some people do have all the luck they need.
Because at least I feel that Google actually tries to create new things, and stay fresh and relevant. They fail a lot of the time too but I give them credit for at least trying to innovate. Also for at least the moment they have a very solid control on the search marketing game, and soon a dominant phone OS. They constantly make better and more innovative moves than say Microsoft.
I remember when MySpace was all the shit, and everyone I knew was on there. It had basically all of the social networking features on it that Facebook has, but Facebook just ended up executing it better. Facebook made it easy to communicate with everyone. By time MySpace had copied what made Twitter and Facebook successful it was far too late.
A few years ago you would have never thought MySpace would have gotten overthrown. They got bought out by News Corps and you had to think with that much money behind them they could not fail. However, here we are with talk of MySpace closing by years end:
MySpace quivers under News Corp axe ? The Register
Never say never, someone will come out with something to challenge you and it's natural that the larger you get the less nimble you are. You start thinking that just because you are top dog you don't have to compete and your consumer base will back you, but the consumers just go where they get what they want or what they perceive to be better.
Microsoft could easily be out of business within 10 years because they only make most of their money on a couple of products:
CHART OF THE DAY: In Case You Had Any Doubts About Where Microsoft's Profit Comes From
Linux will continue to chew away at market share and probably isn't anymore than a few years away from being a premium OS (it's actually pretty solid right now). Vendors are already starting to put Linux on more and more systems. Office, well WTF do you morons pay for Office for? Ever hear of OpenOffice? Server and tools, you can get all that from Linux for nothing.
Anyways I'm just ranting at this point, but you get the idea.