new to the affiliate side, thought i'd give it a go...so if i'm talkin like a noob, its cuz i am.. 
right now, i've created the template of my site which is basically a shopping cart system resembling a mini mall, categorized into different sections..etc.. my site almost has the same idea as monstermarketplace.com, minus the part where merchants can upload their store...at the momment, i am the one filling up my store with products from affiliate merchants
the site is growing quickly and can get pretty big.., in the last 2 hours i've entered about 4000 products,
i just want to know if the route im taking is a smart approach in affiliate marketing...or should i start off small and just promote 1 product?
any suggestions on how to market and advertise the site?
would you pick a particular product and put out ADs for that? ..or put out ADS for the site as a whole?....or both?! anyone have similar experience in this and got positive results?

right now, i've created the template of my site which is basically a shopping cart system resembling a mini mall, categorized into different sections..etc.. my site almost has the same idea as monstermarketplace.com, minus the part where merchants can upload their store...at the momment, i am the one filling up my store with products from affiliate merchants
the site is growing quickly and can get pretty big.., in the last 2 hours i've entered about 4000 products,
i just want to know if the route im taking is a smart approach in affiliate marketing...or should i start off small and just promote 1 product?
any suggestions on how to market and advertise the site?
would you pick a particular product and put out ADs for that? ..or put out ADS for the site as a whole?....or both?! anyone have similar experience in this and got positive results?