Review my media kit for me?

Status
Not open for further replies.


That could be it. I'm not seeing any display issues. However, I do plan on converting it to a pdf file as thats a more universally accepted file type
 
I second CorrectAD, its a great media kit. The only thing that I would add is more explicit wording on the Facebook page, ie: "our users are active on facebook and can spread your message virally through it. We also have a Facebook group and have the ability to include facebook messaging as a tie-in with your onsite campaign or any FB campaigns you're running in parallel."
 
zany zoroaster said:
I second CorrectAD, its a great media kit. The only thing that I would add is more explicit wording on the Facebook page, ie: "our users are active on facebook and can spread your message virally through it. We also have a Facebook group and have the ability to include facebook messaging as a tie-in with your onsite campaign or any FB campaigns you're running in parallel."
Click to expand...

Thanks for that comment. I think I'll add something like that to the media kit. Much appreciated.
 
The only thing there that isn't super in my opinion is the Course-Notes + Facebook = <3.... the <3 may want to be replaced with a graphic or another word. Remember the larger corporate buyers (who you seem to attract based on your past advertisers) want professional, and just personally, <3 doesn't scream professional to me.

Just my 0.02 cent bid

Besides that an excellent kit
 
mattaw said:
The only thing there that isn't super in my opinion is the Course-Notes + Facebook = <3.... the <3 may want to be replaced with a graphic or another word. Remember the larger corporate buyers (who you seem to attract based on your past advertisers) want professional, and just personally, <3 doesn't scream professional to me.

Just my 0.02 cent bid

Besides that an excellent kit
Click to expand...

Hmmm... I was on the fence about that as well. Does anyone else have any thoughts about that>
 
Try to do it with jigsaw puzzle pieces, separated pieces of pie charts, overlapping emitting multiple circles from logos or merged shadows from logos that create something that screams correlation
 
Nice work.

I think it looks pretty good, but I might just go through it and tighten up on your spacing, font sizes, and alignments a bit.

There's quite a few places where certain text or pictures are very tight to other elements or the edge of the page. Make yourself a grid layout and try to stick to it. Give yourself a nice margin all around. Items like main headlines, your logo, etc. should be consistent from page to page. Reduce your font sizes slightly and pay close attention to alignments on everything.

Remember, a little white space is good for the viewer.

This line is a bit odd to me... "As a group, Teens of all ages spent a projected $112.5 billion dollars in 2003."

Should that be estimated instead of projected? To me projected means that it's a guess about the future, not the past.
 
I saved your file for future reference if I ever decide to make a media kit. Nice work, though I would make it a pdf. Serious people hate powerpoint.
 
Fatbat said:
Nice work.

I think it looks pretty good, but I might just go through it and tighten up on your spacing, font sizes, and alignments a bit.

There's quite a few places where certain text or pictures are very tight to other elements or the edge of the page. Make yourself a grid layout and try to stick to it. Give yourself a nice margin all around. Items like main headlines, your logo, etc. should be consistent from page to page. Reduce your font sizes slightly and pay close attention to alignments on everything.

Remember, a little white space is good for the viewer.
Click to expand...


Yep, that's exactly what I was going to say, make a grid. The content is awesome, just smooth out the design.
 
Went through all of it, I like the details. What I would recommend is putting up a couple test advertisements on your site to track how many clicks each position would somewhat receive. Obviously it will vary per advertisement, but as least you'll have a good estimate to show your advertisers.
 
CLKeenan said:
Hmmm... I was on the fence about that as well. Does anyone else have any thoughts about that>
Click to expand...

Good kit, I think it's solid material. My two cents:

- I agree with the <3 being too internet-acronymish for a media kit - when I first read that part, I was wondering what you meant by CourseNotes and Facebook equaling to smaller than three. And I know what it means, usually - but you just wouldn't expect that in a media kit. You could replace it with a heart that's drawn in the same style as your logo, for example.

- on p5, the bar graphic - if those are % values, I wouldn't omit noting that. It may look as if you conducted a survey of only 80 visitors, which would not be representative enough for the traffic volume you have.

- p6, I'd switch statement #3 with #2 - putting the most poweful one as the third.

Just my 2 cents :) I like it a lot, I'm sure you'll be able to pull in advertisers with it. Do you plan to distribute it actively?
 
Thanks everyone for your feedback. I definitely got a lot better feedback here than anywhere else I requested it at. I'm going to start working on all the changes that you guys suggested. I replied to each of your comments below




fixie said:
Try to do it with jigsaw puzzle pieces, separated pieces of pie charts, overlapping emitting multiple circles from logos or merged shadows from logos that create something that screams correlation
Click to expand...

I have no idea what you are talking about haha. Maybe it could be because I just woke up?


Nice work.

I think it looks pretty good, but I might just go through it and tighten up on your spacing, font sizes, and alignments a bit.

There's quite a few places where certain text or pictures are very tight to other elements or the edge of the page. Make yourself a grid layout and try to stick to it. Give yourself a nice margin all around. Items like main headlines, your logo, etc. should be consistent from page to page. Reduce your font sizes slightly and pay close attention to alignments on everything.

Remember, a little white space is good for the viewer.

This line is a bit odd to me... "As a group, Teens of all ages spent a projected $112.5 billion dollars in 2003."

Should that be estimated instead of projected? To me projected means that it's a guess about the future, not the past.
Click to expand...

Thanks for that feedback. I'm going to go back through and try the grid approach. In regards to the statement, I'm not exactly sure if I should rephrase it or how to rephrase it because I grabbed that from a teen demographic profile. So I think I might just leave it as it is for now, but I definitely do agree that it is not very clear.


I saved your file for future reference if I ever decide to make a media kit. Nice work, though I would make it a pdf. Serious people hate powerpoint.
Click to expand...

Thanks for the kind words. My next revision will be made into a powerpoint and uploaded for your guys feedback :)



Went through all of it, I like the details. What I would recommend is putting up a couple test advertisements on your site to track how many clicks each position would somewhat receive. Obviously it will vary per advertisement, but as least you'll have a good estimate to show your advertisers.
Click to expand...

What if I calculated the historic percentage of where the most clicks come from? i.e. 60% - Leaderboard 30% Rectange 10% Skyscraper. Do you think that would work/advertisers find it useful?

You know, I would publish this as video as well. Nice work.
Click to expand...

When you say publish it as a video... what exactly do you mean? Do you think I should basically give the sales pitch and record it on video and host it on the website?

Good kit, I think it's solid material. My two cents:

- I agree with the <3 being too internet-acronymish for a media kit - when I first read that part, I was wondering what you meant by CourseNotes and Facebook equaling to smaller than three. And I know what it means, usually - but you just wouldn't expect that in a media kit. You could replace it with a heart that's drawn in the same style as your logo, for example.

- on p5, the bar graphic - if those are % values, I wouldn't omit noting that. It may look as if you conducted a survey of only 80 visitors, which would not be representative enough for the traffic volume you have.

- p6, I'd switch statement #3 with #2 - putting the most poweful one as the third.

Just my 2 cents :) I like it a lot, I'm sure you'll be able to pull in advertisers with it. Do you plan to distribute it actively?
Click to expand...

-I changed the <3 to an actual heart sign. Let me know if you think that works better.
-Changed the scale to %. Do you think I need to explain to the advertisers that users were able to select multiple activities that they were involved in?
-Well, now that you mention that. Do you think it would be a good idea to put the most important one last or first? Do you think advertisers will skip over this slide? Some may view it as filler.

I would definitely like to actively distribute it. I'm just not sure how exactly. Do you have any suggestions? I'd even consider allowing people to "rep" my site for my and put me in touch with potential advertisers and I would give a cut of the campaign's earnings if they purchased.
 
Chris - this is a great job you've done. A few of the things that popped in to my mind were stuff that was already pointed out to you. Here are a couple of additional thoughts:

1) Remove the CPM prices from the presentation. You can negotiate CPMs with your advertisers during your pitch and close them then. What if they were willing to pay more? And if they were initially thinking less, it might turn them off of advertising with you even though you could negotiate them higher during the pitch.

2) Your font sizes are great but there is no space between your bullets - i.e. your line height allows for no white space. I would suggest either inserting a blank line that is 8pt high (just insert a space between the bullets and change the font size of the space to 8pt or even 6pt) or try bolding the key words in the bullet point to make them stand out.

One last thing I would note is to never, ever use this as a live sales presentation piece. This is great printed material but there is far too much "wall of text" action going on to be used as a presentation. If you intend on using it as a PPT I would pass along Guy Kawasaki's 10/20/30 rule for reference :)

Another suggestion I would have is to go directly after advertisers that are already advertising in the space. Look at your competitors, Google Adwords, whatever else and find out who is buying your demographic and call up their advertising departments.

Also - don't forget that your site is a fantastic place for employers to start grooming potential applicants, and also for colleges/universities to advertise to gain new students. Either of those might be a nice revenue stream.

Great job!
 
  • Like
Reactions: chatmasta
tangy said:
Chris - this is a great job you've done. A few of the things that popped in to my mind were stuff that was already pointed out to you. Here are a couple of additional thoughts:

1) Remove the CPM prices from the presentation. You can negotiate CPMs with your advertisers during your pitch and close them then. What if they were willing to pay more? And if they were initially thinking less, it might turn them off of advertising with you even though you could negotiate them higher during the pitch.

2) Your font sizes are great but there is no space between your bullets - i.e. your line height allows for no white space. I would suggest either inserting a blank line that is 8pt high (just insert a space between the bullets and change the font size of the space to 8pt or even 6pt) or try bolding the key words in the bullet point to make them stand out.

One last thing I would note is to never, ever use this as a live sales presentation piece. This is great printed material but there is far too much "wall of text" action going on to be used as a presentation. If you intend on using it as a PPT I would pass along Guy Kawasaki's 10/20/30 rule for reference :)

Another suggestion I would have is to go directly after advertisers that are already advertising in the space. Look at your competitors, Google Adwords, whatever else and find out who is buying your demographic and call up their advertising departments.

Also - don't forget that your site is a fantastic place for employers to start grooming potential applicants, and also for colleges/universities to advertise to gain new students. Either of those might be a nice revenue stream.

Great job!
Click to expand...

Thanks for that awesome review. Here are my responses:
1.) I was hoping someone would say that. That was in the back of my head and I just needed a little push to do it.
2.) I've learned I'm not very spacially inclined. The grid idea makes perfect sense in my head, but when I try to visualize what looks good, I don't notice much difference between the different spacing options. So maybe I'll just have to have someone go through and do that for me.

Yup, I'm a big fan of Guy Kawasaki (his book the Art of the Start was a great read). I agree with you, this isn't really a pitch-in-person type deck. I imagine most of my pitches will be done over phone or via email.

3.) Thats a good idea. I'm actually meeting with the VP of Interactive Advertising for CareerBuilder on Monday for lunch. He's an old friend of mine, but I'm definitely going to try to get him to consider making a purchase.

I wonder if theres a report that tells which colleges spent the most on advertising. I'd like to target my efforts toward the schools that already understand the value of advertising online. If not, I'd probably end up just going with the big name schools and reaching out to them.


Thanks again for the feedback. Here's my latest revisions:
http://www.course-notes.org/files/Course-Notes.Org Media Kit 2009.pdf
 
CLKeenan said:
-I changed the <3 to an actual heart sign. Let me know if you think that works better.
-Changed the scale to %. Do you think I need to explain to the advertisers that users were able to select multiple activities that they were involved in?
-Well, now that you mention that. Do you think it would be a good idea to put the most important one last or first? Do you think advertisers will skip over this slide? Some may view it as filler.

I would definitely like to actively distribute it. I'm just not sure how exactly. Do you have any suggestions? I'd even consider allowing people to "rep" my site for my and put me in touch with potential advertisers and I would give a cut of the campaign's earnings if they purchased.
Click to expand...

- I think that while it's better than the <3, it still lacks integrity on a certain level. I'm thinking, what if you drop that equation and simply write "CourseNotes + Facebook" (widen it up to fill the horizontal space of the column)? Also - if you have a version of the logo only with the logotype (without the sleeping illustration), I'd try how that looks. I think the main purpose of this page is to emphasize on the popularity of Facebook and point out the cross-marketing potential. In retrospect, the heart somehow dillutes the situation and places the statement in a different context. I think this is something that might be worth seeing how it looks.

- I don't think you have to add that it was a multiple choice survey - that's clear to me. You also already write "...participate in one or more extracurricular activites". I think that is fine.

- Don't put the most important one first, leave it as it is now. I don't think it looks like a filler - I think this page rather stands out from the others because it only has text on it. I'd leave it the way it is.

- Distribution - Off the top of my head, if you are talking about a form of crowdsourcing, I can't see that work as well as actually approacing either agencies or advertisers yourself. Maybe you can take a look at your competitors and see what ads they are running, and then just take a shot and give those a call (on the phone, not just an email).

If you're really looking to outsource it, why not post in the Buy&Sell section (or on other forums, I guess) that you're looking for agents, and that you pay per placement, or something like that. Then, there are numerous ad platforms you could join... etc.

Good luck! :)
 
Status
Not open for further replies.
Top Bottom