Doing pretty good today so far. Was able to get an average 0.25 cents Max CPC on two campaigns that are still bring in in great traffic, keep in mind that both campaigns were created today. There was something cool I noticed. When I launched my second campaign, I got a .11% CTR of the first 10,000 impressions within 15 minutes. Then within 10 minutes, FB sent me 45,000 impressions, dropping my CTR to 0.04%. With the drop in CTR; volume impression returned to normal. So what I learned is that if you can get a great jump start on your new AD, then you'll get that enormous traffic. And pretty sure that if you maintain the CTR even after the enormous impressions they send, then you will maintain the high traffic.