Facebook Social Ads

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Hey thanks for replies.

I guess what I'm talking about though is not really the traffic spurt/stop situation related to typical CPC fluctuations. Like, I've been running stuff over a few weeks, and the past couple of days, it's started distributing stuff in different times of the day. Very annoying, and pretty influential on our daily take.
 


LonelyCEO said:
Hey thanks for replies.

I guess what I'm talking about though is not really the traffic spurt/stop situation related to typical CPC fluctuations. Like, I've been running stuff over a few weeks, and the past couple of days, it's started distributing stuff in different times of the day. Very annoying, and pretty influential on our daily take.
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Social traffic likely has social patterns. Ie. If you're targetting highschool students, maybe they're at at school during the day, and hit facebook when they get home at 3:00. Of course that could be over a 3 hour window, with time zones in NA (assuming thats where you're targetting). Same target - you're probably not going to get as many impressions/clicks 2am-8am when they are sleeping.

My impressions go up and down as well. In fact, my converions even change at different points in the day, likely because I'm hitting a slightly different more refined target market (in this example - maybe you can assume if you're targetting highschool kids, your impressions during the day are more likely students that are drop outs, or skipping, which might convert different then the ones staying in school going to college...)

Anyways, don't know if that helps you or not, but something to think about....
 
LonelyCEO said:
Hey thanks for replies.

I guess what I'm talking about though is not really the traffic spurt/stop situation related to typical CPC fluctuations. Like, I've been running stuff over a few weeks, and the past couple of days, it's started distributing stuff in different times of the day. Very annoying, and pretty influential on our daily take.
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Also, start tracking your data so you can see when the up times are and downtimes are, and pause your campaigns in the downtimes. It takes a while to collect enough data to do this (a couple weeks), but might help with your "daily take"
 
stack said:
Also, start tracking your data so you can see when the up times are and downtimes are, and pause your campaigns in the downtimes. It takes a while to collect enough data to do this (a couple weeks), but might help with your "daily take"
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This is good device when you have a robust dayparting system. But with Facebook, I don't think that the daily budget allocates itself based on how well you're performing. So, for example, if I pause my campaign from 1-3 AM, I don't think it will necessarily overcompensate to fill my daily budget. If all hours are still profitable, that means it makes more sense to leave things going 24/7 and just take the drop in profits.

Sorry- don't know if I'm explaining that well, but I think that makes it tough to pause and restart your campaigns effectively, even if you know your exact downtimes (as we do).
 
stack said:
Can you not just click on their ad and see where it takes you?
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yah...but if its an affiliate it usually redirects through his id first (neverblue, copeac etc) then settles on main url. I just want to see if its redirecting through an affiliate or is going straight to merchant url.
 
If you know the app 'wget' on linux you can try wgetting his url. It will show all the redirects and code # of redirect (301 etc).
 
cc submits w/ fb ads

hey all

I've been trying, but not having any luck, with ads that require a credit card submit on facebook. I've read that most facebook users are not looking to purchase but use the site more for people searching. has anyone had any luck with cc submits?
 
rupie said:
hey all

I've been trying, but not having any luck, with ads that require a credit card submit on facebook. I've read that most facebook users are not looking to purchase but use the site more for people searching. has anyone had any luck with cc submits?
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Facebook users generally are not searching for anything, which is what makes a big difference between this traffic and search engine traffic. For any offer to work (email submit/ CC submit) You have to find offers that have great sales/landing pages, to make the reader act on impulse, since 30 seconds before they saw your ad, they had no mindset for acting/buying on what you offer.

That being said, and to answer your question more directly - yes, offers that require credit cards do work on facebook
 
I don't know, to me it would seem that facebook users don't have credit cards. I can get lead offers to convert like crazy but any offer I try that requires a credit card, even ones offering a free trial I can hardly even break even. Maybe I just havn't tried the right things. My best advice is to try lead offers OTHER THAN email or zip submit. Anything under $2 usually isn't worth it. Not saying you can't profit with offers paying under $2 but you just have to have a really good conversion rate to make money with them.
 
circa said:
I don't know, to me it would seem that facebook users don't have credit cards. I can get lead offers to convert like crazy but any offer I try that requires a credit card, even ones offering a free trial I can hardly even break even. Maybe I just havn't tried the right things. My best advice is to try lead offers OTHER THAN email or zip submit. Anything under $2 usually isn't worth it. Not saying you can't profit with offers paying under $2 but you just have to have a really good conversion rate to make money with them.
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Why would you assume they don't have credit cards? There are over 7 MILLION users aged 25 or older in the US alone (not that you need to be 25 for a credit card, but I'm betting most people above 25 DO have CC's). Also, demographically speaking, users of facebook are above average income in the US.
 
HEY! what is this facebook coupon business:
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where can i has a fb coupon code??
 
stack said:
Why would you assume they don't have credit cards? There are over 7 MILLION users aged 25 or older in the US alone (not that you need to be 25 for a credit card, but I'm betting most people above 25 DO have CC's). Also, demographically speaking, users of facebook are above average income in the US.
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Lol sorry if I didn't make what I meant clear... Yeah I do KNOW they have credit cards, I just meant it seems as if they don't by the way they don't want to use them. But yeah I do know they have them, I really was just saying the offers I tried that require credit cards didn't do too well on facebook. I'm not saying it isn't possible, I just personally haven't had any success with it yet.
 
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