Facebook social ads are not a long-term sustainable traffic source, and even now the CPC is far above what it should be. Unless you have offers that pay $3+ and convert without the need for any CC/money spent, you're boned on Facebook.
Facebook Social Ads
- Thread starter stroz
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Which begs the question, who is paying? Someone is, otherwise they wouldn't have such a high cpc? My thoughts are that it has to do with the big names taking up the banner space. I know they aren't doing the social ads but with how much board space they are willing to pay for, it ends up driving up the cost of the social ads. I can still make money on facebook but it's only at certain times with certain offers.
Facebook/MySpace definitely cater to major CPM advertisers that are willing to spend upwards of 20K on a campaign.
There is still money to make on facebook. I still do 1:2 on nice amounts sometimes (1k$ won for 500$ spent a day is good in my book). Off course, we're far from the glorious days of 100$ spent for 1k$ won but heh profit is profit. Their approve system is still totally stupid though, with the same ads being approved or not depending on who reviews it...
There was mention way back in the thread about a double standard for the big sponsors vs the little guys. Here's a blatant example that I wanted to share of "Verizon Tones".
With Facebook's fairly strong stance against ringtones - even black listing the word "ringtone" - I wonder what other double standards are in place.
With Facebook's fairly strong stance against ringtones - even black listing the word "ringtone" - I wonder what other double standards are in place.
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Had this ad that wasn't recording impressions. I had to keep my CPC up and as soon as it recorded an impression I dropped it down to .01. Ran like that until I hit my budget on that campaign, the ctr eventually dropped to normal...didn't make shit...
Just a quick question for nickycakes or who ever knows the answer. Is the facebook bid caculator still (reasonably) accurate since facebook seems to have changed a great deal.
Somewhat. It depends on your CTR.
The problem with FB is that it's EXPENSIVE AS HELL.
It's accurate for new ads. Like most other CPC places they go for a the guaranteed cash. If you start an ad out at say $.20 a click, when everyone else is paying $.40, you won't see any impressions what so ever. If however, you get a few ads up with a great CTR (I'm saying like 0.3+) then lower your CPC and you will still see impressions, all be it at a lower rate.
Facebook is not for the small AM. Go big or go home. As a poster above has said he can still convert at 2:1, which is fantastic if you can spend $500-$1000 a day.
The main problem for people jumping into the game now is that with the motto go big or go home, your going to lose aaallooootttt of money before you start to see any amount of return.
I caution all people that want to try out facebook, to just save their money.
Yeah, high CTR is definitely the key with social ads... I started doing this a couple weeks ago and made a couple thousand profit so far...but recently it's really been either breaking even or even losing a few bucks each day. They canceled the one ad that had the .3+ CTR, and I haven't been able to get a new one that high.
One more new facebook advertiser here 
Sorry ya'll.....
Off to a good start. got a 2:1 ROI going, but it seems like from this board that Facebook ebbs and flows...
One question, when picking "keywords", can i only select things they autofill, or can i just type in whatever i want?
Sorry ya'll.....Off to a good start. got a 2:1 ROI going, but it seems like from this board that Facebook ebbs and flows...
One question, when picking "keywords", can i only select things they autofill, or can i just type in whatever i want?
One more new facebook advertiser here
Off to a good start. got a 2:1 ROI going, but it seems like from this board that Facebook ebbs and flows...
One question, when picking "keywords", can i only select things they autofill, or can i just type in whatever i want?
I've really only used their autofills, but that always seems to work well for me. Not sure if you can use your own.
The ebb and flow of facebook is pretty extreme. For example, the last 4-5 days I've gotten nothing, today here is my stat line:
Impressions: 2,755,379
Clicks: 5,034
CTR: 0.18
Avg. CPC: 0.15
Spent: 750.00
It ran me up to my current limit of $750. After that payment clears they will probably move me up to $1000. For me my daily limits went up this way. $50, $100, $250, $500, $750.
I haven't changed anything lately so trying to really figure this stuff out seems kind of futile, but I will tell you those numbers are off of ads I made early on, and definitely not my new ads that are getting absolutely nothing unless I start bidding $0.50+ to start.
Hope that helps,
I generally start with the suggested bid, for the first 20-25 clicks then adjusts if ctr is good or kill it if it sucks. Facebook is really following adwords, need to loose money first. Which sucks because facebook used to be the ideal ad platform for email/zip submits since those offers generally don't last more than a few days.
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