I still think it's supply and demand. The words out. People are advertising with Fb. I'm seeing ALOT more banner advertisments than I am social ads and I think it's cause these are the big players with deep pockets. So the more demand the more they can raise their prices and get away with it. They may actually be trying to squeeze us out with the high price bids. We'll see how it plays out. Again, I hope I'm wrong.