Bum Marketing Anyone?

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airbball23

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Sep 26, 2007
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anyone try bum marketing? how has it worked for you? also, is clickbank the best thing to use for bum marketing or are other product sites better?
 


Bum (or article) marketing is a great way to get into IM. You can use clickbank, cj, cpa networks... just about anything that pays a comission. Just be aware that it's a lot of article writing. The more SEO you can apply to it as well will help.
 
Article Marketing was how I got started. Lots and lots of articles turn into a nice little check from CB every 2 weeks. Just write until you can't write anymore and submit them, it will pay off slowly I'm sure.
 
Bum marketing works well, but you have to devote a lot of time doing it properly.

Most of the bum marketers whose work I've seen do it wrong. They systematize the process without considering what makes people buy things. They're like drones. They identify a market. They identify keywords with a good R/S score. They pump out (or outsource) tons of articles seeded with those keywords.

Most bum marketers do the above. But, they miss a couple important elements because they're just speeding through a process.

First, they waste time writing articles around keywords that buyers aren't using. Second, they write (or outsource, then use) articles that don't do anything to actually persuade the reader to take action (copywriting). Third, they simply send people to the merchant (whether Clickbank, CJ, or a CPA offer).

Again, bum marketing works well, but you have to do it properly.

You have to identify keywords that buyers use to find what they're looking for. You have to use good copywriting skills to persuade the reader to take the action you want him to take (ever see those "articles" in magazines that say "Advertisement" at the of the page? That's a good model to use.) And you need to figure out the process you want to funnel the reader through: straight to merchant's sales page, merchant's squeeze page, your squeeze page, a pre-sell page, etc.

And of course, just putting your articles into the directories won't do much these days for SEO. You need to get 'em on sites that have authority (whether you own the sites or someone else owns the sites).

By the way, when I use the word "buyers" above, I'm referring to people that either buy stuff, opt-in to offers, opt-in for a sequence of mails, etc. That is, people who take an action. Just wanted to clarify.
 
One more thought about bum marketing.

You can approach it from the other side. That is, you can write article packages for bum marketers. Most bum marketers don't like to write. They like to follow a process to get a check.

So, you can offer 20-article (or whatever number) packages for a set price. Either exclusive or PLR (your rates would change depending, of course). If you can use software like Dragon Naturally Speaking, you can probably speed up the process of creating the articles.
 
haha my bad. i'm talking about writing articles and getting paid by promoting an it. Exactly what Trademark was talking about. Thanks Trademark and the rest!

btw anyone still do this?
 
Have any of you used PLR articles before? What's the quality like? What's the best sites to get them?
 
Have any of you used PLR articles before? What's the quality like? What's the best sites to get them?

It depends on your purpose for the articles. One issue with PLR articles is that the level of quality is sporadic (due, in part, to the writers' haste in producing them). Another issue, of course, is the potential duplicate content you'll be using if you don't rewrite the articles.

Different purposes (sequences, bum marketing, blog posts, site networks, content to drive Adwords quality score, etc.) will require a different level of quality.

As for sources of PLR content, I've used several membership sites. Some are good. Some are bad. Mostly, you'll find good and bad in the same batches of articles because multiple writers contribute to each batch.

I won't vouch for any sources that I've used. But, there are some freelance writers who will sell PLR article packages. If the freelancer isn't outsourcing the production, the level of quality is usually reliable.
 
wait i'm confused. w/ the bum marketing method - if i submit to sites like ezine - i would still need a site?
 
wait i'm confused. w/ the bum marketing method - if i submit to sites like ezine - i would still need a site?

I may have confused the issue in discussing PLR content in my last post. Sorry if that's true.

You can certainly do bum marketing without controlling a site. Simply create an article and submit the article to various properties online with a direct link to a merchant's offer.

The opportunities to make enough money to pay yourself for the time and effort may be questionable, though. Like most processes that can be easily done by the masses, it's often more profitable to tweak the process and apply it in creative ways.

Again, sorry for the confusion.
 
wait i'm confused. w/ the bum marketing method - if i submit to sites like ezine - i would still need a site?

squidoo
hubpages
usfreeads
goarticles

there are a ton of others. When you find a niche that works at least buy a domain and php redirect the affiliate link. I belive you can still use affiliate links with ezine articles if you redirect the root domain to the affiliate page.

Also for those asking about PLR, sure go for it but where ever you get it from you will want to edit it enough to make it unique. Some say changing 30% should be OK.
 
Also for those asking about PLR, sure go for it but where ever you get it from you will want to edit it enough to make it unique. Some say changing 30% should be OK.

So, basically if you have to pay for them and edit them at least 30% it's not really worth it. You may as well write your own right off the bat.
 
So, basically if you have to pay for them and edit them at least 30% it's not really worth it. You may as well write your own right off the bat.

In my experience, it depends largely on the market for which you're using the PLR content and the source from which you received the PLR content.

You'll find that for most markets, less than 10% of the recipients of the PLR content (by recipients, I'm referring mostly to PLR membership site members here) actually use that content. Often, less than 5%. Googling pieces of the articles will verify this. And the majority of those 5% don't do much to rank the pages on which the PLR content sits. So, outranking them in the organic SERPs is often fairly easy.

That said, there are a few markets that seem to encourage PLR membership site members to actually use the content (I'm not certain of the reason, just my observation). In those markets, you'll probably need to re-write the content.

Also, if you're receiving the PLR content from a source (usually a freelancer) who is offering only 10 batches of an article package (as opposed to the several hundred batches of an article package offered to members of a PLR membership site), the other 9 recipients are more likely to take action, use and SEO the content (again, I'm not sure why this is, just my observation).

Hope that helps (without confusing the issue).
 
So, basically if you have to pay for them and edit them at least 30% it's not really worth it. You may as well write your own right off the bat.

If it take 5 minutes to edit an article and 15 minutes to write a new one.... is it worth it? What if you have 100 articles to write?
 
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