Open Letter to Cake Marketing

jetto

jetto

STRICTLY BUSINESS
Feb 20, 2010
703
5
0
Dear Cake Marketing,

As everyone knows you have one of the best platforms available today. But there's one aspect that in my opinion could be improved.

Certain competitor platforms allows affiliates to control their "e-mail notification options". Meaning affiliates can choose what e-mails they will or will not receive from the network. For example, they might opt-in to "Critical E-mails" (expiring offers, etc) and opt-out of "Promotional E-mails" (hey we got a great new offer, promote it now!).

As far as I know, your platform does not offer such functionality. When an affiliate is a member of multiple Cake networks that results in him being e-mailed with promotional e-mails multiple times per day with no way of opting out besides leaving the networks altogether. That is greatly annoying.

Please fix.

Thanks,
jetto

P.S. To readers: if you agree with what I wrote then add your "signature" in the thread.
 


Sorry for the confusion all, I was posting under our company account which was set up by Jodi...didn't mean to confuse anyone...this is Brittany :)
 
CakeJodi said:
Sorry for the confusion all, I was posting under our company account which was set up by Jodi...didn't mean to confuse anyone...this is Brittany :)
Click to expand...

Pics or it didn't happen. But seriously, I think my post is rather clear and detailed and I don't see a need for more elaboration.
 
bogdan147 said:
total mindfuck.. right? lol
Click to expand...
thank you
g.gif
 
Hmm looks like besides Brittany's wonderful suggestion of e-mailing her (I still can't think of any valid reason to do so) my suggestion has gone into the Ignored bin. Thanks Cake! ;)

I now have no choice but to click "Spam" on Cake networks promotional e-mails or leave the networks.
 
Dear Jetto,

We at Cake Marketing do have a solution to solve the problem against an overload of newsletters from Networks.
While we do not have control over what networks send out and how often we do have the option for networks to include unsubscribe links so that their contacts can unsubscribe from network promotional emails.

In order to take care of this issue immediately for you and to unsubscribe from future emails please use the following link, modified with the network's domain and enter your email address: http://NETWORKDOMAIN.com/unsubscribe.aspx

Also, the networks can attach this link in their newsletters which would enable the same feature.

If you have any further questions regarding this, please contact me directly, Brittany@cakemarketing.com as I can follow up in a timely manner.

thank you,
Brittany
 
Brittany,

First of all, thank you for providing an effective reply and a solution. I do have a few points to make:

1) Including the unsubscribe link into the e-mails is not an option, it's an obligation under CAN-SPAM. Networks must do so. Just like Dell Computer must include an an unsubscribe link when mailing you after you bought something from them in the past. Pre-existing business/customer relationship does not exempt business from the requirement of including an unsubscribe link.

2) Given #1, I'm making the following suggestions to improve compliance of Cake-based networks:

a) Hardcode the unsubscribe link into all *promotional* e-mails sent from Cake Platform. This is the simplest solution.

b) Improve education of networks on this compliance requirement. I've talked to several networks and they claimed there was no way to remove me from promotional e-mails list. Whether their claims were from ignorance or malice I do not know. If my solution suggestion A is implemented then B is unnecessary as compliance is achieved automatically and easily.

3) Of course, I understand it's in the interest of networks to promote offers to their affiliates. But it has to be done without annoying affiliates and in compliance with CAN-SPAM. Please do the right thing and hardcode the unsubscribe link into all promotional (not transactional) e-mails outgoing from Cake Platform.

Thank you.

P.S. Last but not least, figuring out the network's "Cake domain" is not completely trivial. For example for one network I tried this on, the "Cake Domain" turned out to be "login.networkname.com" not "networkname.com"
 
this is the most retarded conversation. It's a freaking unsubscribe link... How is it possible in 2012, they can't put an unsubscribe link in an email. Before your shit sends out an email, it checks the database field for whether or not the person has unsubscribed.... Shit is 10 minutes of code, maybe an hours at most... Risking getting hit with Can-Spam for 1 hour worth of work... jeez.
 
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