And best commercial goes to...

papajohn56

papajohn56

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Jun 16, 2008
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IMO it's no contest

[ame=http://www.youtube.com/watch?v=l_TLSU8_Uhk]YouTube - Chrysler 200 "Motor City" Super Bowl Commercial HD[/ame]

Chrysler better live up to their talk and stop fucking around.
 


Detroit is extremely dirty and shitty...Not sure why they would be branding that and made in USA for a luxury car...
 
roclafamilia said:
Detroit is extremely dirty and shitty...Not sure why they would be branding that and made in USA for a luxury car...
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But the ad is trying to show the past of Detroit; when it was one of the largest industrial cities in the world driven by sweat, blood, and tears.
 
papajohn56 said:
YouTube - Chrysler 200 "Motor City" Super Bowl Commercial HD
Click to expand...

I think running this commercial is a good marketing decision, but personally I can't stand the message. The idea that people should buy domestic to support a failure of an industry is ridiculous to me. Moreover, it's simply not factually correct.

For example, a lot of our trade with Japan is importing Toyotas and exporting wheat. Doesn't buying a Chrysler then necessarily make you against American wheat farmers and unpatriotic? The reality is that the right ratio of Detroit cars vs. wheat cars is automatically determined by the market.

Specialization exists for a reason and if an industry fails, it's probably for good reason. Adam Smith's invisible hand is guiding that capital to it's most needed use, like water finding it's own level. Did anyone feel bad about the horseshoeing industry when cars first came out?
 
The point of these Chrysler commercials, much like the reciting of the Declaration of Independence, at the beginning of the Superbowl, in my opinion, is to reinvigorate the American Spirit.

And since this seems to be the angle that they are taking, yes, they better quit fucking around and create a product that can withstand the common wear and tear.

I applaud their efforts to get Americans to take a second look. I applaud their efforts to try and capture the Americana of the last generations.
 
Eminem did a 2nd commercial tonight (a claymation version of him) in which he said that he doesn't do commercials...

Geez. I didn't see any commercials that made me want to buy anything... Honestly the facebook-checking App for the ford was the only interesting thing being sold, and I don't even have a facebook account. :485:

That Chevy commercial was like pure propoganda-branding for Detroit, when it hasn't regained it's mojo yet. (We need to see the new Chevys sell well first before anyone believes a word of that commercial!)

The Doritos commercial was insanely gay, and pretty much none of them made me lol. Such a sad, sad superbowl on every level. :(
 
Dullspace said:
I think running this commercial is a good marketing decision, but personally I can't stand the message. The idea that people should buy domestic to support a failure of an industry is ridiculous to me. Moreover, it's simply not factually correct.
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The message was not that you should buy american cars to feel good. The message was more that they have the moxy to compete with imports, and are still a force to reckon with.
 
jellyfish said:
The message was not that you should buy american cars to feel good. The message was more that they have the moxy to compete with imports, and are still a force to reckon with.
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Maybe we're just disagreeing semantics, but that entire commercial was about the Detroit-ness or American-ness of the car, right? I don't think I associate Detroit with quality automobiles. I could deal with a commercial that is only "Japan-ness" because that says reliability or "German-ness" because that says luxury.

I guess I feel like, because they haven't earned the brand association yet, they should be selling me on the specific benefits rather than brand. Without the specific benefits, and my belief that Detroit isn't a strong brand, the commercial feels to me like an attempt to pull on patriotism.
 
Dullspace said:
Specialization exists for a reason and if an industry fails, it's probably for good reason. Adam Smith's invisible hand is guiding that capital to it's most needed use, like water finding it's own level. Did anyone feel bad about the horseshoeing industry when cars first came out?
Click to expand...
Hold me forever.
 
Dullspace said:
Maybe we're just disagreeing semantics, but that entire commercial was about the Detroit-ness or American-ness of the car, right? I don't think I associate Detroit with quality automobiles. I could deal with a commercial that is only "Japan-ness" because that says reliability or "German-ness" because that says luxury.

I guess I feel like, because they haven't earned the brand association yet, they should be selling me on the specific benefits rather than brand. Without the specific benefits, and my belief that Detroit isn't a strong brand, the commercial feels to me like an attempt to pull on patriotism.
Click to expand...

Its not saying "buy this cuz Detroit" as much as its saying "Detroit IS capable"

I believe they are starting the long uphill battle of gaining respect again. There is a lot of negative stigma with Detroit right now. Part of the message is something like "hey the last 20 or so years, yea we messed up, but we HAVE produced great products for many years and intend to get back to that point"

Also I think its going for reliability, by showing Detroit in a light that looks like the majority of American cities. This is probably where you are getting some negative stigma, as thats kind of a questionable thing as far as capitalism goes.
 
From what I've been told, There has never really been a solid car come out of Detroit. That's why Japanese cars became so popular in the 70s. They were reliable and more efficient, something the American cars still haven't seem to be able to figure out yet.
 
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