Hyundai takes on BMW/Mercedes/Lexus



Cons
Plain styling; modest low-end torque; longish braking distances; constantly having to explain why you bought a $60,000 Hyundai.


Haha even Edmunds knows nobody in their right mind should spend 60k on a Hyundai.
 
2011 Hyundai Equus Review - Edmunds.com

Only thing stopping it, it sounds like, is the name/badge Hyundai. Has all the features. Wonder why they didn't spin off a new brand name

I sat inside the 2011 Hyundai Sonata and it was surprisingly nice.

Maybe their plan is to revamp the whole brand and not just make money on different product lines like Toyota.

It's going to be interesting to see Hyundai's [Equus] resale value over the next three years.
 
Cons
Plain styling; modest low-end torque; longish braking distances; constantly having to explain why you bought a $60,000 Hyundai.


Haha even Edmunds knows nobody in their right mind should spend 60k on a Hyundai.

Sounds like you ignored the pros though, it apparently competes well with the 5 series on features and quality
 
Sounds like you ignored the pros though, it apparently competes well with the 5 series on features and quality

I can't wait to see it when used ones start hitting the market, I'll definitely consider it vs new model Cadillac.

Luxury with low miles and a very reasonable price tag.

[ame=http://www.youtube.com/watch?v=aPK8LhU-2sk]YouTube - 2011 Hyundai Equus, Man On The Street Poll[/ame]

The responses are classic.
 
If I was going to spend $60,000 on a car it most certainly wouldn't be on a fucking Hyundai.

and this is really the biggest hurdle they'll have. it has everything that the others have and apparently is a really good car, but people are name conscious.
 
Maybe the Koreans don't understand the role of implied status that many consider when purchasing a luxury car?
 
I sat inside the 2011 Hyundai Sonata and it was surprisingly nice.

Maybe their plan is to revamp the whole brand and not just make money on different product lines like Toyota.

It's going to be interesting to see Hyundai's [Equus] resale value over the next three years.

They could be making hyundai the nicer brand, and making kia the cheaper brand. Although last year when I was car shopping and I looked at like every car under 30k I'd have to say that kia was a nicer car than hyundai.
 
They'd be better off coming out with a brand new company name
They will never get past the stigma of their current name

And only time will tell if the car is any good. A 10 year old BMW or Mercedes is still an impressive drive because the quality is not just skin deep
 
ugh, i hate that type of chrome they use on the wheels and grill... looks cheap.
 
Sounds like you ignored the pros though, it apparently competes well with the 5 series on features and quality
Regardless, when you have a brand that's resale value is the same as its scrap value, you know you aren't buying something actually worth buying.
 
Do you only buy a car based on resale though? I can understand buying a home with that in mind, but to be honest cars these days just dont hold up, even high end ones.

Once you hit your first couple med. to major service deals that are not covered under warranty, your just losing money left and right when you factor in insurance, interest on a loan ( if you have one ) and the drop in resale value based on mileage and age.

As soon as you drive them off the lot you are pretty much fucked on any brand and if you buy used/preowned then you have a set of problems to deal with on those typically too. Plus, I dont plan on buying a car only to sell it in less then 5 years, so resale value is moot to a lot of people unless you talking cars that start out at $100k anyways.

If the value of a Hyundai drops so much and is worth so little, it seems like you could make a nice racket of buying the nicer used ones ( Genesis, etc ) from private parties for so cheap that it would be crazy not to drive one for the price you paid for it.

Shit, I might even go pick up a few Kia's and Hyundai's today from people in my city and offer then 30-50% less and then put them on a lot of my own for $500 more then I paid for it. Thanks for the tip bro. Lots of broke ass people these days wouldnt mind picking up a newish car on the cheap regardless of it being a Kia or Hyundai
 
Actually German cars hold their value 2-3x what a hyundai will hold. While I don't purchase a car based on the complete resale value, if I am going to drop 60k on a car , I'm going to make sure it will offer me some value in the future.
 
Actually German cars hold their value 2-3x what a hyundai will hold. While I don't purchase a car based on the complete resale value, if I am going to drop 60k on a car , I'm going to make sure it will offer me some value in the future.



You obviously have never driven a 90's or newer Volkswagen. Complete shit and I wouldnt care if the bluebook said it was worth 2x-3x as much. The only car they have worth looking at is their CC.
 
You obviously have never driven a 90's or newer Volkswagen. Complete shit and I wouldnt care if the bluebook said it was worth 4x-5x as much. The only car they have worth looking at is their CC.
The point I am going to try to make is Hyundai should have improved their brand from the bottom up so that those that can afford a 60k car would look more positively on hyundai.