I end up in this social versus search argument twice a week with clients and prospects. When attempting to advertise, my experiences has been social is the extra long road of getting a users attention. It's like looking at a billboard while driving, if I'm in the mood, yeah maybe, but realistically I am focused on something else. But If I am actively looking for an answer to a question, I don't Facebook it, I Google it.
Facebook, is like one long draw out party, that keeps going from the inertia and momentum of the past, past classmates, past friends, people you will stay in touch with, but aren't important enough to call in person. I mean how the hell can someone put $100 billion value on girls making duckfaces?? Fucking Duckfaces... Think about that for a second. People put serious money on fucking duckfaces... I go there to be entertained, but when it's time to get serious... let's be serious.
The 100 P/E was ridiculous. Even at the $19.05 price now, it's still at a 65.92 P/E. Fucking google is at 20.07 P/E, and it's stock is at 677.14.
Facebook needs a game changer, and I mean fast. Their answer lies in mobile. What they can pull off in mobile is going to turn the company around. Mobile, nothing else. By mid 2013, mobile traffic is going to overtake desktop traffic on the internet. If you yourself don't have mobile sites, and campaigns, you're going to get left behind.
Good luck bros.