Your SEO prediction for 2013

If you put SEO in a scrapebox, until you look inside the box you will not know if the seo is alive or dead. But until the box is open seo is both alive and dead.

This is the SEOdingers cat theory.
 


I spoke with a very well known SEO yesterday, and he blatantly stated:

"Anchor text will carry no weight by the end of 2013" (I may have paraphrased it a little, but that's essentially exactly what he stated)

Even if he's wrong (regarding how soon it will happen), most major SEO "thought leaders" whom I respect and have been right countless times before have been predicting the same thing for years now.

So if you haven't been building your brand this whole time, start looking for a new day job.
 
- If you search for "Santa claus cap" on Jan 1st, you will start to see Santa Claus cap banners on each and every site you visit for the whole next year.

- Google will be irrelevant by end of the year
 
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Fatbat said:
What? Where do they have paid search placement? You mean the blatant ads at the top of the page that have been there forever? Slight difference between that and what you're insinuating. Meh.
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I think he is talking about displaying 1st 10 results as paid(Not ad's)...if that happens most of them will quit google....:boid:
 
Sevenhelmets said:
I spoke with a very well known SEO yesterday, and he blatantly stated:

"Anchor text will carry no weight by the end of 2013" (I may have paraphrased it a little, but that's essentially exactly what he stated)

Even if he's wrong (regarding how soon it will happen), most major SEO "thought leaders" whom I respect and have been right countless times before have been predicting the same thing for years now.

So if you haven't been building your brand this whole time, start looking for a new day job.
Click to expand...

I think these guys are wrong when they say that it'll carry no weight, just it'll continue to carry less weight. Any move away from anchor text is going to be a slow and steady one, it's not something that will be done in a year.

Google will relentlessly split test everything during that process to make sure their results are always getting better.

I also expect Google to get better at returning results in informational queries that don't even need you to open a page. This in turn will generate more problems like the yelp/tripadvisor ones, with Google being accused of stealing content.
 
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