Okay, so my first real campaign is doing well. You can see the screenshot below. Remember that today is the 4th, and it's early, so if you're looking at this wondering why there it is $0, well now you know.
Total cost so far in advertising has been right around $500. So, I'm running just under a 2:1 ratio (spend $1 make $2). I'm shooting for 4:1, but I'll be happy with a 3:1 ratio.
At least $100 of that $500 was just thrown down the drain. I had 2 days where I let Google run my ads on the content network. Fuckin' stupid. Didn't get a single conversion from over 400 content network clicks.
I think that LookSmart may have had some conversions, but at the time I did not have any tracking set for it. Also dumb. Now I have about 12 different creatives set up to track different things.
Also, I had my bids set too high the other day, I've decreased them some. My landing page is converting between 8 - 10%. I was shooting for a 5% conversion, so that's good. I still feel it could be better, so this weekend I'm going to tweak it a bit.
I'm going to spend some time working on good old fashioned SEO to get some organic traffic. That'll will help pull the ad costs down and increase net revenue.
Started 3 more campaigns yesterday / last night. I'll report back on those. Hopefully, they're winners also.
So there you go. The adventures of a wannabe affiliate marketer.