What Not To Do
http://ypnblog.com/blog/2006/07/19/what-not-to-do/
Tips from YahooSarah
Accepting an invitation to be part of the Yahoo! Publisher Network beta is a little like starting to date someone. We try to stay positive, encouraging our publishers to grow with the program and create better experiences for their users while helping them make more money for themselves. We don’t want to act the nag…
But a few very fresh publishers seem to want to take advantage just as we’re getting to know one another. Frankly, it leaves us feeling a little taken for granted. Yahoo! Publisher Network is very much a rules maven—we must abide by certain rules in order to keep up the quality of our Network. Naturally, we understand that Terms & Conditions, can seem lengthy and dull. But it’s vital that every publisher to make the commitment to read and understand them.
To help you out, here’s a little cheat sheet of what NOT to do:
Don’t sell beta keys in an online auction, message board or anywhere else (the opposite applies as well: don’t buy beta keys, they won’t work). We gave you that key and for you to go re-gifting it. No re-gifting!
Don’t put our ad code on sexually explicit sites. It’s very naughty.
Don’t duplicate (*cough* STEAL *cough*) content from other sites. We want to be with someone original.
Don’t place images next to ads. It’s dishonest and we want to be in a long term relationship with publishers everyone can trust. People will think those images have to do with the ads, and when they find that the site they’ve been directed to has nothing to do with them, they’ll be pretty miffed.
Don’t block the crawler. It keeps us from getting to know one another and is bad for both of us. Honestly, your blocking is not helping.
Don’t go nuts with the ads and place them all over every page like they’re your content or something. It looks like you are trying too hard.
Don’t manipulate our ad code. We’re flexible and already offer plenty of choices.
Don’t send us traffic from Zimbabwe or Ireland. Not that there’s anything wrong with Zimbawe or Ireland, but right now we’re just not ready to make that big, international commitment. We’re working on it, though, so be patient, and good things will come.
Don’t use inappropriate ad targeting. If your site is about flowers, it’s not cool to be targeting finance.
It’s OK to get a little frisky once we’ve gotten to know one another, but playing fast and loose with the rules is just not copasetic. So before you make any bold moves that could backfire, take a few minutes to think about it and settle down with a good book, like our Guidelines.
For more info see Product Guidelines for Ads Explained.
I’m glad we had this talk.
—YahooSarah
x
http://ypnblog.com/blog/2006/07/19/what-not-to-do/
Tips from YahooSarah
Accepting an invitation to be part of the Yahoo! Publisher Network beta is a little like starting to date someone. We try to stay positive, encouraging our publishers to grow with the program and create better experiences for their users while helping them make more money for themselves. We don’t want to act the nag…
But a few very fresh publishers seem to want to take advantage just as we’re getting to know one another. Frankly, it leaves us feeling a little taken for granted. Yahoo! Publisher Network is very much a rules maven—we must abide by certain rules in order to keep up the quality of our Network. Naturally, we understand that Terms & Conditions, can seem lengthy and dull. But it’s vital that every publisher to make the commitment to read and understand them.
To help you out, here’s a little cheat sheet of what NOT to do:
Don’t sell beta keys in an online auction, message board or anywhere else (the opposite applies as well: don’t buy beta keys, they won’t work). We gave you that key and for you to go re-gifting it. No re-gifting!
Don’t put our ad code on sexually explicit sites. It’s very naughty.
Don’t duplicate (*cough* STEAL *cough*) content from other sites. We want to be with someone original.
Don’t place images next to ads. It’s dishonest and we want to be in a long term relationship with publishers everyone can trust. People will think those images have to do with the ads, and when they find that the site they’ve been directed to has nothing to do with them, they’ll be pretty miffed.
Don’t block the crawler. It keeps us from getting to know one another and is bad for both of us. Honestly, your blocking is not helping.
Don’t go nuts with the ads and place them all over every page like they’re your content or something. It looks like you are trying too hard.
Don’t manipulate our ad code. We’re flexible and already offer plenty of choices.
Don’t send us traffic from Zimbabwe or Ireland. Not that there’s anything wrong with Zimbawe or Ireland, but right now we’re just not ready to make that big, international commitment. We’re working on it, though, so be patient, and good things will come.
Don’t use inappropriate ad targeting. If your site is about flowers, it’s not cool to be targeting finance.
It’s OK to get a little frisky once we’ve gotten to know one another, but playing fast and loose with the rules is just not copasetic. So before you make any bold moves that could backfire, take a few minutes to think about it and settle down with a good book, like our Guidelines.
For more info see Product Guidelines for Ads Explained.
I’m glad we had this talk.
—YahooSarah
x