Why does CTR change so much day to day?

first of all..
.08 on a huge demo could be good, it all depends on the vertical so all of this .01 is facebook reaffirming bullshit is just that, bullshit.

just make a new ad.

some of my ads dropped 75% in ctr today... is that normal? probably not, but w/e. Time for new ads.


QFT. I spend a good bit of money on FB and my avg CTR isn't close to .08.


That being said, .08 CTR might suck for you ads, who knows on just 100 clicks. Short answer: lots of things can make it jump up and down. Rambling answer - below.

As for your actual question, why does your CTR jump around so much? You haven't established what your "normal" CTR is if you only have 100 clicks. Plus when you open up your budget, you open yourself up to more placements and new traffic.

There are a ton of variables that you must be overlooking if you are asking the question on a days worth of stats (and that small of an amount of clicks). Traffic quality changes from day to day - hell we have a trend with the offers we run there where I can tell you 3 different times of the day when our FB CTR will change as well as my conversion rates. If you have not run enough on FB to figure out when there are certain spikes and lows then keep running - and pay attention to your ads.

Another thing to consider is how big your target audience is esp since you bumped your budget up. Was the target small and you flooded the audience with a huge amount of impressions of the same ad? Were you running multiple ad copy (you should have been)?...
 


QFT. I spend a good bit of money on FB and my avg CTR isn't close to .08.


That being said, .08 CTR might suck for you ads, who knows on just 100 clicks. Short answer: lots of things can make it jump up and down. Rambling answer - below.

As for your actual question, why does your CTR jump around so much? You haven't established what your "normal" CTR is if you only have 100 clicks. Plus when you open up your budget, you open yourself up to more placements and new traffic.

There are a ton of variables that you must be overlooking if you are asking the question on a days worth of stats (and that small of an amount of clicks). Traffic quality changes from day to day - hell we have a trend with the offers we run there where I can tell you 3 different times of the day when our FB CTR will change as well as my conversion rates. If you have not run enough on FB to figure out when there are certain spikes and lows then keep running - and pay attention to your ads.

Another thing to consider is how big your target audience is esp since you bumped your budget up. Was the target small and you flooded the audience with a huge amount of impressions of the same ad? Were you running multiple ad copy (you should have been)?...

Thanks you for a decent answer. And for all you other assholes out there....who gives a fuck if I have a .08 CTR IT WAS MAKING ME MONEY on a 12 000 000 demo....so STFU
 
Thanks you for a decent answer. And for all you other assholes out there....who gives a fuck if I have a .08 CTR IT WAS MAKING ME MONEY on a 12 000 000 demo....so STFU
Imagine how much money it would make you with a 1.08% ctr?

Seriously though.. It could be a lot of things. Competitions, cyclical factors as someone else noted, some phase of the moon, just randomness due to sample size.

This is why internet marketing is not just free money.
 
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