why are most seo products $97

[Julez]

why is it that most SEO & marketing products are nealy always priced @ $97 is some kind of TAX thing or what ?

 

[kyleirwin]

not as awh-striking as the big "$100", and 7's are religious kook's lucky number.

 

[rob]

not as awh-striking as the big "$100", and 7's are religious kook's lucky number.

Kinda reminds me when you see items for sale in stores.. 'only $99.99'. Most people see it as more of a deal than $100 for some reason.

I love the car commercials though.. where they say you can get a lease for "under $500 a month" and it's like $495.

 

[Rob_TID]

There is a theory that numbers with 7 in them sell a lot better.

 

[capitalistpig]

There is a theory that numbers with 7 in them sell a lot better.

Didn't Corey Rudl hype that theory?

 

[J-Tag]

My theory is that I fucking hate that they don't include sales tax in the price, and use some oddball number, so I have to do some $99.99 number *.135 in my head.

 

[Nathan]

Didn't Corey Rudl hype that theory?

Yep. He said he did a lot of research into it and when a product will sell better at $97 than it would at $96 or even $98

 

[RedMatrix]

LOL, and walmart has a lot of things cut back to xx.88

 

[kyleirwin]

wal-mart also uses *.97 a lot as well. they're also a very religious company.

 

[markus941]

clearance

.97 usually signifies clearance prices at stores like walmart and others. Maybe seo books are usually clearance priced since the information will probably be out of date soon

 

[Mark]

Even more, it's usually reduced from $395 to $178, then to $97. I mean wtf values these products? There is not one ebook which is worth more than $30 IMO.

 

[rembrandt]

I was told it was a lucky thing.

 

[DoBump]

The reduced from $395 to $178 to $97 is one of the oldest tricks in marketing.

You get the feeling that you are really getting a great deal at $97, because, what if they suddenly raise the price back to $395? Of course, when it comes to informational products, that doesn't happen too often (to say almost never).