I know in any major area print classifieds cost a good amount of $$$. when I formed my LLC here in New York city I had to 'announce' it through two newsletters - I forget what they cost now, but they sure as hell weren't cheap!
Yeah, then he went from that to selling VITAMINS.. I mean, whatever. He even had a legal battle over his domain... to not create a link, hisname.com. Sorry to hijack the thread though, it was the first thing that came to mind. LOL