What's the hype with Pinterest?

The main thing is to find images that would look like they really deserve to be pinned so much and unless your a chick or a homo you're going to have trouble knowing exactly what works on these women
 


scottspfd82 said:
I agree.

I think the short answer is a lot of social/sharing/interaction and very little marketing.

I am NOT claiming to be an expert on this shit.

I DO think there's money there.

I think the allure is giving people a place to talk about photos/topics that interest them. I think that anyone who dedicates time to providing value there can figure out a way to eventually cash in on it.

I think you need to look at social media as a whole, from Myspace, Twitter, Youtube, Google+, Facebook and LinkedIn... And IF that's been worth your time and you still have time to build up a presence on Pinterest, go for it.

If it aligns with your biz model it makes sense.

For me, if I'm selling skin creme (I do) there are tested/proven ways to do it. Direct mail, SEM (where they're searching for a solution), Facebook (where you can nail down demographics), media buys, etc etc...

I look at the big picture and think about the fastest way to go from $0 to profit.

Looking at Pinterest, I can't target ads, I can't target buyers or problems and it makes no sense to me, personally, right now, to waste time building up a "presence" on a site that in my eyes is very much designed to be browsed by a market who's not there to spend money.

Yeah, it's an opportunity. There's a lot of eyes there.

People will bank.

But I know plenty of people who are "experts" at "social marketing", who spend hours on the top sites, who will spend hours on Pinterest but at the end of the day have fuck all to show for it.

I agree there's opportunity there.

But I think there are much bigger, faster and easier to reach markets in established channels. I'd rather try "I'll pay $x to see $y return in a week" than "I'll spend months on this and hope it pans out"...

And that's not me saying there's anything wrong with Pinterest. The opportunity is definitely there.

That's just me saying, from my personal point of view, that there are better opportunities and markets for immediate ROI than Pinterest.

I have a word for people who spend all day networking on social media - "unemployed".

The flip-side is yeah, it can be powerful. It just depends on your strategy. I have no doubt there's a fortune there. And I have no doubt there are countless fortunes in places other marketers leave behind for the next "shiny thing" in social media.

From a purely marketing POV, I'd rather deal with markets actively searching for solutions to their skin problems than engineering a social media campaign to try and convert random chicks browsing pics of Twighlight boys into potential buyers.

That's just me.

And that may very well change.

Your quote...



My gut reaction "I'll take the markets that pay over those with potential"...

There's definitely potential here. But for now I have zero time to focus on markets that don't pay me. Short-sighted? Maybe. But the thought process has always worked well for me.

I'm not diving in, but I definitely have both eyes on it.

If you can monetize I'd do it as fast as you can. It depends on your model and strategy.
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So Painfull to even look at that wall of china // TL;DR
 
Berto said:
This thread proves that not a single person on this site TRULY knows how to market to women in the prime 25-50 demographic.

I include myself here.

I've looked at that site and it absolutely boggles my mind. Andrew Scherer is probably the closest we'll come.

There's really a great market for us to learn how to write effective sales copy to these women. Or, lack of sales copy, as this Pinterest shows. I certainly haven't tapped the knowledge whatsoever. The question is, should I even try? I don't know if my brain will ever figure that shit out.
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This is the one demographic that I have spent my entire career targeting. Anyone who thinks these women don't control spending (at least in The US) is a fool. If you make them your primary target you will make more than you can ever imagine. </outin>
 
This site has literally everything I hate about Facebook on it:
- Pictures of food
- Vague positive motivational messages and quotes
- Charitable causes, because apparently the only reason we haven't cured world hunger or saved a bunch of useless delicious animals is because not enough people had commented on the post yet.

I hate it so much. That said, it does look perfect for a client who sells niche clothing
 
dmnEPC said:
This is the one demographic that I have spent my entire career targeting. Anyone who thinks these women don't control spending (at least in The US) is a fool. If you make them your primary target you will make more than you can ever imagine. </outin>
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PM me when you write your book. Just make sure your book profits more than the amount you'll lose by giving away your methods (probably easy, since nobody will really LEARN - people here want the quick fix and there is none when it comes to figuring women out).

But I agree. I know hardly any middle/upper-middle class families where the money making male truly controls the finances.
 
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Ibanez | Jan said:
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I've been trying to use Pinterest, but like every other retarded venue I step into, I'm not really fitting in...

I've decided to stop basing my actions on my initial judgment that something is ridiculous. MySpace, FB, Twitter... my first thoughts about each was that they suck and I never wanted anything to do with it, but as my mind has been warped by marketing over the past 18 months, I now see that any where there is a lot of eyeballs there is a lot of $$$.

I think Pinterest is Tumblr for old people. Whatever, old people got $$$.
 
Pretty accurate description of pinterest from a redditor:

someone on reddit said:
If you dont know what pinterest is... It is like reddit except Ron Paul is replaced with Ryan Gosling and r/trees is girls planning their wedding.
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stefanie said:
It's lame, but they've done an amazing job of making women want to spend money - on decor, on clothes, on new hairstyles, on DIY projects, on food...it's one giant WANT spree.

It doesn't seem to convert nearly as well as ThisNext and Kaboodle did in their heyday (before they redesigned the product pages and de-emphasized the links, cracked down more on promotion, etc.). I think that's because the older social shopping sites used to get a TON of search engine traffic from specific product searches that went to individual product pages, while Pinterest seems to get a lot more random browsing. It also seems to have a lot more non-tech-savvy users (like my grandma, who loves it) who may not be so quick to buy online.

I haven't done a TON with it, but I've played around with a few accounts and some themed boards that got a lot of traffic and a relatively small number of conversions (given the traffic coming through). Basically, I would just pick a random theme - geek boyfriends, colorful kitchens, boho bathrooms, bird-inspired decor, whatever - and then build a board that included lots of links to relevant datafeed blog posts containing affiliate links, or direct affiliate links where possible. I'd usually add in a few totally non-commercial things just to make it look "real". It worked well enough that I'm going to test outsourcing it, because it's definitely not worth my own time to do it, given the results so far.
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Yep. All true.

and LOL at the guy's confusion in this thread.

I had been waiting for this to hit WF. I guess the day has come.
 
Pinterest is all about interests of retards but it's driving crazy traffic to retailers. Only 1 month of testing and it's my second organic source traffic for some of my sites.
 
My friend's brother is one of the co-founders of Pinterest. I believe he worked for good 'ole Facebook before creating e-crack for girls.

But on a more serious note, there has to be a female traffic gold-mine in this if people can figure out to use it correctly.
 
Pinterest converts like crazy for a female-targetted ecommerce site I have. If you haven't already and you target this demo, add the 'pin it' api buttons to your products. I don't have the time to preseed it with aff crap, some but some people are going to kill it.
 
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