What's the Deal w/ Pay-Per-Sale Software?

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webgirl

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I'm curious to see if anyone has experience promoting pay-per-sale software through PPC.

This is a totally new avenue for me. I get over 20,000 impressions each day from organic SEO (non software related) and would like to start my first PPC campaign. I'm going to start with software since a vendor approached me directly for a decent cut.

Any tips/advice would help. I don't even know if this is the best niche to start with.

Thanks in advance.
 


You probably know that PPC can drain your wallet quickly. Read widely about PPC tactics before committing significant money. Then build slowly 'till you get the hang of it.

There are also AdWords specialists who can help design and manage a campaign. This option may be great if you are planning a large commitment.
 
Thanks guys. Yeah I think you're right about Amit promoting software. He mentioned on his blog that the best affiliate networks are the highly niched, smaller ones. Software seems reasonable to me because it has a longer shelf life. I maybe wrong though.


NormanNormal said:
I've heard that amit metah guy makes a decent chunk of change with PPS software.
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On our network, we've got an open source alternative to MS Office that we sell PPS/CPA style through our affiliates.

There are a couple that do ok with it, being rather clever with their advertising, and then just sticking to our landing pages... But mostly, it doesn't do so well.
Possibly because they don't rank as well as some of the natural searches for similar packages that are free (i.e. Star or Open office), possibly because a lot of people that would be interested in something like this are usually "well, it's not MS Office, so I won't be able to use Word document" types... You know, the kind of people that think only an iPod can listen to a podcast.

Based on that, I'd have to say if you're selling software, it better be a niche that doesn't have terribly well known software, but a lot of people are still interested in. i.e. You're not going to beat Photoshop with your own graphic software for graphics, but you may be able to get some decent sales selling software for audio mixing aimed squarely at the DIY Podcasting market.
 
HarveyJ said:
On our network, we've got an open source alternative to MS Office that we sell PPS/CPA style through our affiliates.

There are a couple that do ok with it, being rather clever with their advertising, and then just sticking to our landing pages... But mostly, it doesn't do so well.
Possibly because they don't rank as well as some of the natural searches for similar packages that are free (i.e. Star or Open office), possibly because a lot of people that would be interested in something like this are usually "well, it's not MS Office, so I won't be able to use Word document" types... You know, the kind of people that think only an iPod can listen to a podcast.

Based on that, I'd have to say if you're selling software, it better be a niche that doesn't have terribly well known software, but a lot of people are still interested in. i.e. You're not going to beat Photoshop with your own graphic software for graphics, but you may be able to get some decent sales selling software for audio mixing aimed squarely at the DIY Podcasting market.
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It isn't open source if you have to pay for it.

FAIL$
 
Yeah, I know it's as cam... you know it's a scam... the sort of people that buy it generally don't...
Technically, the payment isn't for the software either... big legal loophole about product support services.

This is why I don't try to push this particular package to my subs, or think very highly of it.
 
posted by productionhead:
It isn't open source if you have to pay for it.

FAIL$
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Failing at calling a fail is the worst kind of fail ...

Not only does "open source" have no direct connection to "at no cost," but the term was actually coined to differentiate between software that offered the source code for review and/or modification and software which was provided at no cost and/or with code as well. If the guys at OSI had had their way the phrase "Open Source" would itself by a trademark.


Frank
 
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