[FONT="]A good marketing plan begins with a review of the strength and flaw of your company it's tough but the list you develop becomes the base for your company's message. A Good marketing tactic supports your client - so know who your customer is (demographics) and why they want to buy your product or service. Most businesses will get 80% of their sales from 20% of their clients. Know exactly who those 20% are and plan your marketing to that segment.[/FONT]
[FONT="]Understand your contest and position your company in relation to them - remember to successfully market a product or service, you must first know who your competition is and what your "significant point of difference is". Know how you want your company, product or service to be perceived by your customers. Image is important in the mind of the consumer. Decide whether you want to be known for low bargain prices, unlimited selection, top of the line, customer service, or the highest quality of merchandise. Then position your business and marketing strategy accordingly. Don't try to be everything to everybody, pinpoint your customer and target his or her needs.[/FONT]
[FONT="]Recognize that you can not develop a "marketing plan" until you have a sound, measurable "marketing strategy". And remember - a marketing strategy - is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.[/FONT]
[FONT="]Main components of a good marketing strategy:[/FONT]
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[FONT="]A listing of the market segments your company will compete in [/FONT]
[FONT="]Detail on your marketing spending strategy with advertising and promotion[/FONT]
[FONT="]A description of your key target buyer, your true end user[/FONT]
[FONT="]What is your price strategy versus competition?[/FONT]
[FONT="]Your company's "USP" or Unique Selling Proposition i.e. the reasons why you are unique or compelling to buyers[/FONT]
[FONT="]A statement of the unique positioning of your company and its products versus the competition[/FONT]