People wanna have more: money, sex, fun.
They don't wanna think about: their fuckedup loserville lives.
They respond to: anything that moves them away from their pain and closer to their pleasure.
Any product or service that directly addresses the base emotional needs sells well. It's all a matter of showing prospects how the product/service matches their emotional need.
That's your job, and if you do it right, you can make money in any situation, any economic climate, any political system.
"don't have a boring salad, don't have a boring life" <- that's fucking brilliant. Gotta love his nuts.