Well all I can really say to that is that when I was an AM, the affiliates who called me and asked for help got full page/site critiques with SEO and PPC advice. It took me hours in some cases to get together a report for them and one or two big affiliates I spent days on every month.
The ones who listened to me and implemented the chamges I suggested generally improved their earnings by 30% and some doubled them.
So call your AM. Don't call your AM. Either way makes no difference to me, but I know which one I'd be doing.