Moving your ads around can boost your CTR's if the majority of your users are repeat visitors (like forums). Users that frequent a site learn to ignore the ads, if you put them somewhere they're not used to seeing them, they'll have a better chance of catching their eye.WallaceCleaver said:I moved by ads to the top of the site as a leaderboard and I have seen an increase in click throughs. I would never have guessed it, but I thought I would give it a try and it seems to have worked out.