WF logo variation



Hey bro didn't really mean to offend. I am kind of a purist, so anything that's not the original will bug me. I started looking at it a little closer and am thinking perhaps my initial impression was a bit off. In my humble opinion no WF logo/art is complete with out a touch of flame (eyes?) somewhere.

I think it was the shading/color that I didn't care for on the original font. Either way its still cool you took the time to put this together.

I defend design choices because I never make a mark without a reason. Often times, once a client knows why I did something, they'll feel more confident in the design where they were uneasy before.

However, after I've explained my reasons, that's the time for clients to say how they feel about it. If they also have good reasons for their request, or just plain put their foot down, I'll make edits. So it's a very natural process, and not one to ever get offended over.

This process will refine and improve the design, and must be done with the utmost diplomacy. If you just back down all the time, your designs will turn to mush without your professional guidance (lots of passive-agressive designer types do this, and then complain about bad clients when their designs are ruined). But if you rigidly defend everything, you're just an asshole. Haha. It's a delicate but necessary balance.
 
I love it!

A possible alternative idea for the typeface: a narrow, all-caps sans, maybe Steelfish or, better, a narrow DIN font... with the same technozoic treatment as the eyes in the face. Color, soft glow, scanlines.

I especially like the contrast between the polygon style and the futuristic treatment of the eyes, and I think if the type was set in that style too, it would emphasize that contrast and give the whole thing more of an edge. Right now, the type weighs more than the face due to its color.

Not missing the flame lick at all btw. Good stuff man.

I think I see what you're saying. So use a typeface that is purposefully different from the illustration style as a counterbalance. I could go there, I think. Well put, sir.
 
  • Like
Reactions: swiftmoney
I defend design choices because I never make a mark without a reason. Often times, once a client knows why I did something, they'll feel more confident in the design where they were uneasy before.

However, after I've explained my reasons, that's the time for clients to say how they feel about it. If they also have good reasons for their request, or just plain put their foot down, I'll make edits. So it's a very natural process, and not one to ever get offended over.

This process will refine and improve the design, and must be done with the utmost diplomacy. If you just back down all the time, your designs will turn to mush without your professional guidance (lots of passive-agressive designer types do this, and then complain about bad clients when their designs are ruined). But if you rigidly defend everything, you're just an asshole. Haha. It's a delicate but necessary balance.

I couldn't agree more.
 
Hope you don't mind bro...but this is my new background.

ehna9.jpg

This really helps the original design pop.