I've been a member here for a while, and I have loved this community. I'm a bit of a lurker, though I have been known to post here and there (you may remember my fun catnip project)
Anyhow, I started an alarm monitoring and security products company - www.alarmgrid.com back in May, and have grown the traffic pretty substantially. We have contracts with Honeywell, all the major distributors, a huge central station, have gotten our licenses in order, and are open for business. We're getting quite a few product purchases a day, and are now monitoring quite a substantial number of accounts.
The goal is to grow this thing into a sort of Zappos for alarm equipment. We are trying to grow it into a BFB (big f'ing brand -> my acronym so don't feel bad if you didn't know).
Anyhow, I think we're on our way and I think we're doing it by doing some really creative and fun marketing. For example, we have an awesome FAQ section on our website. I know, now you're rolling your eyes thinking something like, "FAQs aren't unique". Ok, sure, but the way we are figuring out which questions to answer is pretty unique and fun, and I'm going to explain it. Maybe you disagree, but I find that people's processes are the most fun to learn, and they are also the most valuable bits of success since breaking something into discreet parts means you can apply the technique in other areas. Moreover, as we grow, I am going to be sharing a lot of our data and stats. Like, for example, we implemented a chat widget that's been incredibly effective. As we implement features like that, I will be sharing how effective the tool has been for us, and how we have been using it internally.
Now, I'm a marketer who plays things pretty close to the chest. I have my secrets, I've learned from a lot of you, I learned from my mentor, but now, I'd kind of like to do what I can to give back. If you're an experienced marketer, new to marketing, or whatever, I'd love if you all watched me grow this company and participated in it by reading my blog posts, asking me questions here, contributing ideas there. Whatever you want. I would like to basically take you step by step through what I'm doing so that you can build a brand of your own (if we're successful) or learn from my mistakes (if we're not).
Anyhow, I'm always available on WickedFire, but if you wouldn't mind, I'd love if you followed my author RSS. It's a bit broken right now and displays all posts for the blog. But we're fixing that. Also forgive the look of the site. I know it looks like a credit card scam. We're in the middle of design. Just remember, the stats above are in spite of the way the site looks.
Anyhow, I started an alarm monitoring and security products company - www.alarmgrid.com back in May, and have grown the traffic pretty substantially. We have contracts with Honeywell, all the major distributors, a huge central station, have gotten our licenses in order, and are open for business. We're getting quite a few product purchases a day, and are now monitoring quite a substantial number of accounts.
The goal is to grow this thing into a sort of Zappos for alarm equipment. We are trying to grow it into a BFB (big f'ing brand -> my acronym so don't feel bad if you didn't know).
Anyhow, I think we're on our way and I think we're doing it by doing some really creative and fun marketing. For example, we have an awesome FAQ section on our website. I know, now you're rolling your eyes thinking something like, "FAQs aren't unique". Ok, sure, but the way we are figuring out which questions to answer is pretty unique and fun, and I'm going to explain it. Maybe you disagree, but I find that people's processes are the most fun to learn, and they are also the most valuable bits of success since breaking something into discreet parts means you can apply the technique in other areas. Moreover, as we grow, I am going to be sharing a lot of our data and stats. Like, for example, we implemented a chat widget that's been incredibly effective. As we implement features like that, I will be sharing how effective the tool has been for us, and how we have been using it internally.
Now, I'm a marketer who plays things pretty close to the chest. I have my secrets, I've learned from a lot of you, I learned from my mentor, but now, I'd kind of like to do what I can to give back. If you're an experienced marketer, new to marketing, or whatever, I'd love if you all watched me grow this company and participated in it by reading my blog posts, asking me questions here, contributing ideas there. Whatever you want. I would like to basically take you step by step through what I'm doing so that you can build a brand of your own (if we're successful) or learn from my mistakes (if we're not).
Anyhow, I'm always available on WickedFire, but if you wouldn't mind, I'd love if you followed my author RSS. It's a bit broken right now and displays all posts for the blog. But we're fixing that. Also forgive the look of the site. I know it looks like a credit card scam. We're in the middle of design. Just remember, the stats above are in spite of the way the site looks.
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