Wanting to get into the PPC game, Not sure where to start?

^^^
good points above. ppc/seo traffic most targeted and valuable, along with e-mail or even better.

another thing be carefull direct linking on google, they will slap/disable you if you do same as everyone else on this offer, so probably landing pages will help. even landing site with deep visitor funeling, so not direct sales on home page, google also do not like it if you are affiliate.