2nd edit: this is mostly directed toward the guys taking long equity positions in this thread. I'm not critiquing OP's trade. I don't do options and I don't know shit so I won't claim to.
A company can look great on paper but if the chart shows a 2-3 year downward trend and it's continuing to make new lows, I don't want any part of it.
Don't catch falling knives.
I could be wrong but i think PBR specializes in very advanced underwater drilling technology. The price of oil isn't high enough to warrant that type of operation yet in my opinion.
PBR is one of the largest companies in a huge, natural resource-rich country that'll be a big powerhouse in the coming decades (Brazil). But PBR's time isn't here yet.
It also only payed 1 dividend in the last few years? Unless Fidelity is lying to me. They severely underpay either way. They're not a good dividend play, especially for the oil sector. Most of the big boys in this sector pay 2-3% or more. (XOM, CVX, etc)
Why not buy shit that's going up? Trends are pretty fucking important in equities. I know it's different in FOREX and maybe even options but ignoring the stuff that's going up and buying shares of stocks that are falling and under-performing is just about the worst thing you can do.
The whole damn market is going up so it boggles my mind that people would want to buy this under-performing stock right now. I could throw fucking darts at the finance section of the NY Times and find good stock picks in this market, and you guys want PBR?
that's my 2 cents.
edit: to make this post somewhat constructive, here's what I'd look for before entering a long PBR position:
I'd like to see its relative strength greatly improve and start atleast performing at the level of the S&P, if not better in a 1-2 month period. There's a multi-year trend line that it keeps hitting and retreating from, unable to break through. I'd look for that trend line to be violated, preferrably on a high volume move, before I got in. Right now, that trend line extends to around $17, so I want nothing to do with PBR til it's at the $17 level.
Yes, I'd rather buy it at $17 than $12. Cause if it gets up above $17 on good volume it means it's actually going somewhere, rather than just falling further into the basement.
Disclaimer: I wrote this post and these are my own opinions. I'm not offering investment advice and I'm not an investment advisor.