Thanks for all the positive comments. There is a huge portion of the AM industry that just 'follows the crowd'. In order to be succesful, you can't just follow the crowd; you need to look at where the crowd is going and figure out a better way to get there.
Offline marketers have been doing this for decades; I actually get a lot of my ideas for creative thinking from television. I see what sorts of commercials come on during different types of shows.
For example, if I see that during South Park there are a lot of commercials for some ringtone offer, and maybe girls gone wild, you have to assume there has been some market research that connects that audience with those types of offers.
Okay, let's take a look at the competition. Do a search for South Park:
https://adwords.google.com/select/TrafficEstimatorSandbox
Sweet, only three advertisers (at the time of this writing). Comedy Central, AOL Video and some random ringtone offer.
Let's load up AdWords Traffic Estimator Tool:
https://adwords.google.com/select/TrafficEstimatorSandbox
Enter these values:
Keywords: South Park
Max CPC: 15
Daily Budget: $100.00
The results tell me that 'South Park' has a huge search volume, with an average CPC of only .07 cents with a daily budget of $100.00, Google estimates you'll get 382-535 clicks per day.
Cool. So how do you leverage that cheap traffic? Push the same types of offers that you see while you are watching Southpark on Comedy Central... dating, mobile ringtones/wallpapers, etc.
Just get creative; think outside of the box, and you WILL be succesful.