Just to make sure I'm not going crazy here, is there such a thing to you as too many keywords? I've got a campaign I just started with 50 different ad copies I'm testing, but 1500 keywords. Just looking for general advice.
Such a thing as "too many" keywords?
- Thread starter papajohn56
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If you can afford to send a significant amount of clicks to all of them then it's not necessarily too many, but since it sounds like you're just starting out I'd recommend you attempt something on a bit of a smaller scale at first and go from there.
I just started the campaign, now you're making me consider stopping it and restarting it in a smarter way. Still new to search marketing, did facebook last time around.
I'm still new to ppc, but what I've been doing lately is take a lot of keywords and run a test campaign (set max bid to whatever you are comfortable with) for a few days, then pause it, pick a few (I go for 5-7 keywords as this shit can get expensive) keywords that are getting a lot of impressions for the bid price that you set and start split testing ad copy and landing pages, try to get the ctr as high as possible (look at yout top competitors ad copy/lps for ideas).
Mind you I've been losing money the last few days so my advice my not be that good lol.
I scrapped it, but using the same campaign started over and did this:
-Presently 5 adgroups, set up by category of keyword (relation, or specific terms)
-8 ads per adgroup
-Ads only related to specific categories of keywords
-More use of dynamic keyword insertion in ads
Sounding better?
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