I don't see what the big deal is. Just a bunch of people who are sick and tired of being bombarded with low key advertisements. Some of them seem like obsessive zealots, but I get their cause.
This points to a growing trend: The general public becoming more and more vocal about their hatred of advertising.
The kicker? The more people rebel against advertising, the more subtle marketers are forced to become. In the future, advertising will be SO targeted and subtle that most people won't mind it at all. Our data will be fully exposed, mined algorithmically, and we'll become nothing but walking, talking data points (everywhere we go). Imagine if 2/3 of the ads you were exposed to on a daily basis actually offered something so valuable you wouldn't have a choice but to take action?
Image if your smart devices could detect abnormal fluctuations in your cadence, breathing, facial expressions, etc.. and concluded you were stressed. REALLY stressed. All of a sudden, an ad pops onto your nearest device that reads, "4 Simple Tricks to Relieve Stress in 90 seconds or less."
You got to the landing page, consume the content, try it out, and BOOM. Stress alleviated.
"For more simple tricks, hold your thumb here to enter your CIN [Citizen Identification Number]."
OH SNAP! Now they have a whole new level of access to your life. Imagine when they go for the sale? It'll be like loaning a friend a couple bucks.
