+1 on the models. Hop on craiglist and find some hot teen that wants to make a quick 100$ for some pics.
Started a traditional ecom business....
- Thread starter Enigmabomb
- Start date
If you really think descriptions are not needed, look at one of the best marketing firms ever:
Apple
This shows how much they go through for a frigging BATTERY CHARGER. High quality photos, great copy, reviews, etc...
Apple Battery Charger - Apple Store (U.S.)
::emp::
Apple
This shows how much they go through for a frigging BATTERY CHARGER. High quality photos, great copy, reviews, etc...
Apple Battery Charger - Apple Store (U.S.)
::emp::
Well, I sell my stuff on a webshop and on Amazon as well.
Always nice to have a multi-channel distribution. Additionally normally people who gained trust by buying my goods at amazon arrange their next purchase on my shop page which saves a lot of amazon fees as well. You could add a badge like as seen on amazon and link to your amazon inventory so your client can at least choose where to buy your hat.
Approx 60% buy at amazon then but at least you made a sale even you lost the amazon fee.
What is a snap back hat...
I think you should explain it at least so you get more content which is relevant to this product. How about a glossar? If you make it right you can get listed in the google define: results. Additionally a video could show what makes a snap back hat special. even sometimes parents buy stuff for their kids and want to know what it is exactly.
The Geo script is an awesome idea! But you need to have more teams in stock otherwise you cant serve all your customers.
What increased the Conversion rate as well is a how your order will be proceed pictograph with a description of each step of the purchase.
I am missing a related product part as well. But with this small product range of teams it just cant show anything related anyways.
If I click on the more info button, I really want to have more info. Why not at least writing about the materials used and may be some more history about the team represented on the hat?
Why Do I have to click twice to get my hat into the cart? try to minimize the steps during the purchase process. Why not showing a thumbnail of the products in my cart? I myself often chose different types i might be interested and compare them in the cart and delete the ones I dont like compared to the others.
Last but not least get competitive prices or make your webshop an outstanding experience for your client. Then a little higher price is no problem at all.
Have you checked to sell your goods over facebook as well? Give it a try. Payvment :: Social Network eCommerce <-- havent tried this solution myself till now.
Why is there a comment form at the return policy page?
Product Pictures:
Easiest way is to contact your supplier and ask them for product pictures that you are allowed to use on the website.
The pictures now just look like I would buy them used at ebay.
Built a nice footer with more information for your customers. You never asked yourself why zappos.com has such a giant footer area? Because people like to use it for easy navigation to gather more information.
Hope It will help you a little.
Guess I made a lot of mistakes language wise. Kindly understand that english is not my mother tongue
Now happy selling snapbackhats
Cheers
Always nice to have a multi-channel distribution. Additionally normally people who gained trust by buying my goods at amazon arrange their next purchase on my shop page which saves a lot of amazon fees as well. You could add a badge like as seen on amazon and link to your amazon inventory so your client can at least choose where to buy your hat.
Approx 60% buy at amazon then but at least you made a sale even you lost the amazon fee.
What is a snap back hat...
I think you should explain it at least so you get more content which is relevant to this product. How about a glossar? If you make it right you can get listed in the google define: results. Additionally a video could show what makes a snap back hat special. even sometimes parents buy stuff for their kids and want to know what it is exactly.
The Geo script is an awesome idea! But you need to have more teams in stock otherwise you cant serve all your customers.
What increased the Conversion rate as well is a how your order will be proceed pictograph with a description of each step of the purchase.
I am missing a related product part as well. But with this small product range of teams it just cant show anything related anyways.
If I click on the more info button, I really want to have more info. Why not at least writing about the materials used and may be some more history about the team represented on the hat?
Why Do I have to click twice to get my hat into the cart? try to minimize the steps during the purchase process. Why not showing a thumbnail of the products in my cart? I myself often chose different types i might be interested and compare them in the cart and delete the ones I dont like compared to the others.
Last but not least get competitive prices or make your webshop an outstanding experience for your client. Then a little higher price is no problem at all.
Have you checked to sell your goods over facebook as well? Give it a try. Payvment :: Social Network eCommerce <-- havent tried this solution myself till now.
Why is there a comment form at the return policy page?
Product Pictures:
Easiest way is to contact your supplier and ask them for product pictures that you are allowed to use on the website.
The pictures now just look like I would buy them used at ebay.
Built a nice footer with more information for your customers. You never asked yourself why zappos.com has such a giant footer area? Because people like to use it for easy navigation to gather more information.
Hope It will help you a little.
Guess I made a lot of mistakes language wise. Kindly understand that english is not my mother tongue
Now happy selling snapbackhats
Cheers
Still though, if he has a "what is a snapback hat page" then he could rank for all the queries about that.
DISCLAIMER: I did not look at your site yet, but I wanted to list some of the things that I look for/like in an eCommerce clothing store. These are general eCommerce suggestions. You may have already incorporated some of these.
1) Ease of navigation and search functionality
I want to be able to find what I'm looking for easily. I should be able to sort via a variety of methods (by price, what's new, what's hot, etc). Show me what people are buying and is running out of stock. Show me what people who looked at this item are buying.
Looking at your site, it would be cool if in the main nav, there were categories w/ drop-downs for "Cities/Towns" and "Colors". This way, I could find that purple hat to match my outfit very quickly.
2) Money-back guarantee/return policy
When I first heard about Zappos, I thought "who the fuck would buy shoes online without trying them on first?" Zappos' return policy helps to relieve my fear. Granted, snap back one-size-fits-all don't necessarily meet this criteria, but if my hat got fucked up in the shipping process, I'd want a return.
3) Wide variety of inventory
While most people are looking at snap backs in specific colors to match their outfits, a lot of people want to rep their hometown/favorite teams.
4) Tons and tons of images from different angles, what the hat will look like when I wear it, and possibly a video of someone wearing it (see Zappos)
5) Sizing information. Even if the hat technically comes in one size, I need to know it will fit my oblong head.
6) Newsletter/RSS feed that alerts me when new hats are available. I want to buy the newest shit. This is especially important to a new site that is building it's inventory.
My favorite sites to buy from:
Amazon (obv)
Zappos.com
Vat19.com (check out their product pages and newsletter)
1) Ease of navigation and search functionality
I want to be able to find what I'm looking for easily. I should be able to sort via a variety of methods (by price, what's new, what's hot, etc). Show me what people are buying and is running out of stock. Show me what people who looked at this item are buying.
Looking at your site, it would be cool if in the main nav, there were categories w/ drop-downs for "Cities/Towns" and "Colors". This way, I could find that purple hat to match my outfit very quickly.
2) Money-back guarantee/return policy
When I first heard about Zappos, I thought "who the fuck would buy shoes online without trying them on first?" Zappos' return policy helps to relieve my fear. Granted, snap back one-size-fits-all don't necessarily meet this criteria, but if my hat got fucked up in the shipping process, I'd want a return.
3) Wide variety of inventory
While most people are looking at snap backs in specific colors to match their outfits, a lot of people want to rep their hometown/favorite teams.
4) Tons and tons of images from different angles, what the hat will look like when I wear it, and possibly a video of someone wearing it (see Zappos)
5) Sizing information. Even if the hat technically comes in one size, I need to know it will fit my oblong head.
6) Newsletter/RSS feed that alerts me when new hats are available. I want to buy the newest shit. This is especially important to a new site that is building it's inventory.
My favorite sites to buy from:
Amazon (obv)
Zappos.com
Vat19.com (check out their product pages and newsletter)
These are amazing, this one has to be the single-greatest product page in history... Glass Beer Boot: 48 ounce Hand-blown German Beer Boot
I suddenly feel that I'm not trying hard enough.
It's the first page of non-product content I put on my snapback site, only because I needed more content. The page is hardly ever viewed.
There are some good points here. Others including myself had no idea what a snapback hat was and I have worn ballcaps all my life. I would not assume that your visitors know what a snapback is.
Snapbacks are great caps for active girls with pony tails. I would look into female snapbacks.
Since you have educated many of us on the snapback term I think you have positioned yourself to brand this term. I would look into a trademark quickly. If this project evolves you may very well be producing you own line of snapbacks.
Snapbacks are great caps for active girls with pony tails. I would look into female snapbacks.
Since you have educated many of us on the snapback term I think you have positioned yourself to brand this term. I would look into a trademark quickly. If this project evolves you may very well be producing you own line of snapbacks.
You'r missing the whole point to this site. This site is designed around the idea that his traffic is coming from people who typed "snapback hat" into google. His target market knows full well what it is.
For those srtuggling with product photography.
Being cheap (and curious), I built a light tent myself.
What you need:
1 box
Knife
Tape
See-through paper (I don't know what you call it in english)
Colored paper for the background
You cut windows in 3 sides of the box (top, left, right). These get covered by cloth or the see-through paper, tape it. The coloured paper (carton) goes into the back with a curve, like so:
The whole setup then looks like this:
(I don't wear hats, so a toy had to do)
Point and shoot, and I get a product pic like this:
And a detail shot (this is just a crop from the same image, get an individual detail shot if you do this for real)
With these shots, keep my setup in mind, as I did not.
Just the box, one overhead (incandescent) light, one neon work lamp from the left(ish), the flash from the camera, and no experimenting with the cam, just point and click.
With daylight or more lighting (lighten the shadows, etc..) the results are even better.
If you are not so cheap, get a flash-tent for sub 50$ at amazon
[ame="http://www.amazon.com/Digital-Concepts-Ps-101-Portable-Lighting/dp/B000FBF400/ref=pd_cp_p_3"]Amazon.com: Digital Concepts Ps-101 Portable Lighting Studio: Camera & Photo[/ame]
or
[ame="http://www.amazon.com/CowboyStudio-Table-Photo-Studio-Light/dp/B001MYASTG/ref=pd_cp_p_1"]Amazon.com: CowboyStudio Table Top Photo Studio Light Tent Kit in a Box - 1 Tent, 2 Light Set, 1 Stand, 1 Case: Camera & Photo[/ame]
::emp::
Being cheap (and curious), I built a light tent myself.
What you need:
1 box
Knife
Tape
See-through paper (I don't know what you call it in english)
Colored paper for the background
You cut windows in 3 sides of the box (top, left, right). These get covered by cloth or the see-through paper, tape it. The coloured paper (carton) goes into the back with a curve, like so:
The whole setup then looks like this:
(I don't wear hats, so a toy had to do)
Point and shoot, and I get a product pic like this:
And a detail shot (this is just a crop from the same image, get an individual detail shot if you do this for real)
With these shots, keep my setup in mind, as I did not.
Just the box, one overhead (incandescent) light, one neon work lamp from the left(ish), the flash from the camera, and no experimenting with the cam, just point and click.
With daylight or more lighting (lighten the shadows, etc..) the results are even better.
If you are not so cheap, get a flash-tent for sub 50$ at amazon
[ame="http://www.amazon.com/Digital-Concepts-Ps-101-Portable-Lighting/dp/B000FBF400/ref=pd_cp_p_3"]Amazon.com: Digital Concepts Ps-101 Portable Lighting Studio: Camera & Photo[/ame]
or
[ame="http://www.amazon.com/CowboyStudio-Table-Photo-Studio-Light/dp/B001MYASTG/ref=pd_cp_p_1"]Amazon.com: CowboyStudio Table Top Photo Studio Light Tent Kit in a Box - 1 Tent, 2 Light Set, 1 Stand, 1 Case: Camera & Photo[/ame]
::emp::
Last edited:
Certain hats are going to sell better than others. Off the top of my head I would stock Kings, Raiders and the Bulls. I also think Jets hats would sell well due to the following the rapper Curren$y has. Some of your buyers will care about the color of the underbill. Original snapback hats had a green underbill so keep that in mind when you take your photos.
Some people have brought up good points, but I'm surprised nobody has asked why the hell you would use wordpress for an ecommerce site? If it's because that's the CMS you know and use, it's totally worth it to do your homework and use a more appropriate one. I was dreading learning to use Joomla recently but when I sat down and spent a few hours I ended up with a better product than I could have imagined.
Good work on all the facebook fans. If you do set up some kind of blog on there you could do all sorts of fashion / hip-hop culture / whatever posts and use RSS Graffiti to get them to facebook and you've got a really nice link bait mechanism.
Good work on all the facebook fans. If you do set up some kind of blog on there you could do all sorts of fashion / hip-hop culture / whatever posts and use RSS Graffiti to get them to facebook and you've got a really nice link bait mechanism.
I think you should place buy now or order now buttons for the most popular hats above the fold. Make it simpler. The huge hat detracts from the 4 thumbnails. I'd rather hit the back button than start clicking around on thumbnails to see what they'll do, or to scroll down to find your product listing. Might be an interesting split test.
I didn't do an SEO analysis at all, but I did notice that there is no H1 tag in the homepage source.
Many other good suggestions in this thread. No need for me to repeat them.
I didn't do an SEO analysis at all, but I did notice that there is no H1 tag in the homepage source.
Many other good suggestions in this thread. No need for me to repeat them.
No, not interested in it. Snapbacks just came back into style (within a certain demographic). I found the term by accident on Google Insight. Now my site gets like 300-400 uniques per day from people searching for them. There are a ton of people who know exactly what they are and want them, I'm not interested in the people that aren't a part of that culture/hype.
I don't think Josh needs to worry about trying to sell them to people that don't already want them. There are plenty of people already looking for them. My site is just an affiliate site. If I was selling the product directly, it would probably be a lot more profitable. But I'm too lazy to do anything like that.
I run an ecommerce shop with a single product myself.
Photos:
make sure, when you get a light tent or do the ghetto version,
to get the lighting right.
Lights are crucial when making fotos.
I bought a light tent from ebay for 34$.
Totally worth the price!
Use a camera with at least 6 MPixel
or look for an old DSLR on Ebay.
They are quiet cheap, when bought used.
People can't touch it, so make sure your photos
are great.
Pictures are the most important thing in an ecommerce
site. Second is good copy in your descriptions.
Photos:
make sure, when you get a light tent or do the ghetto version,
to get the lighting right.
Lights are crucial when making fotos.
I bought a light tent from ebay for 34$.
Totally worth the price!
Use a camera with at least 6 MPixel
or look for an old DSLR on Ebay.
They are quiet cheap, when bought used.
People can't touch it, so make sure your photos
are great.
Pictures are the most important thing in an ecommerce
site. Second is good copy in your descriptions.
